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WEDNESDAY, NOVEMBER 25, 2009
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NEWS ABOUT: Laurel Richie

Laurel Richie stories: 1 news summaries

Girl Scouts Look to Rebrand

Facing dwindling ranks, scouts hire image expert, plot new pitch
to modern youngsters

(Newser) - The Girl Scouts of America have hired a chief marketing officer to shake up their image and bolster dwindling membership, Brandweek reports. Laurel Richie helped make Huggies and Kotex into major brands; despite the famous cookies, Scouts number less than 3 million. "How we communicate the brand and how... More »

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marketing girl scouts rebranding Girl Scout cookies Laurel Richie Ogilvy & Mather

1 Story