Facing dwindling ranks, scouts hire image expert, plot new pitch to modern youngsters
(Newser) -
The Girl Scouts of America have hired a chief marketing officer to shake up their image and bolster dwindling membership,
Brandweek reports. Laurel Richie helped make Huggies and Kotex into major brands; despite the famous cookies, Scouts number less than 3 million. "How we communicate the brand and how...
More »
