'Unselling the product' leads to 70% drop among adults, 45% in teens
(Newser) -
In 2005, Montana had the fifth-worst methamphetamine problem in the US; now it’s 39th, and negative advertising is to credit for much of the stunning turnaround. Montana’s nonprofit Meth Project launched a massive blitz against the drug, blanketing airwaves, websites, newspapers, and billboards. “The intention is to...
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