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August 28, 2008 6:44:32 PM CDT

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Stories related to: Speedo

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4 Stories

  • August 2008

    • Phelps' Quest for the Gold Is Just Beginning

      Wall Street Journal  |  Aug 18, 08 10:32 AM CDT

      Phelps' Quest for the Gold Is Just Beginning

      (Newser) - Even before Michael Phelps dove into the pool in pursuit of his eighth gold medal, another epic task had begun: Turning the swimming star into a marketing icon . By the time he’d collected his final piece of gold—along with a $1 million bonus from Speedo—the 23-year-old was well on his way to an Olympic-sized payday, reports the Wall Street Journal . More »

      Tags

      2008 Beijing Olympics  • endorsement  • Michael Phelps  • gold medal  • Nike  • Speedo

  • June 2008

    • Suit Circus Threatens to Drown Trials

      San Francisco Chronicle  |  Jun 26, 08 4:05 PM CDT

      Suit Circus Threatens to Drown Trials

      (Newser) - “The last honest Olympic sport” is about to kick the can, Scott Ostler writes in the San Francisco Chronicle , and the culprit is a familiar one: technology. The sport is swimming, and Olympic trials (beginning Sunday) coincide with a brutal competition among swimsuit makers for athletes’ affection. "Swimmers and coaches are caught in a last-minute scramble, at a bad time," Ostler writes. More »

      Tags

      2008 Beijing Olympics  • swimming  • Nike  • Speedo LZR Racer  • Speedo  • swimsuit  • TYR Sport

  • May 2008

    • Swimsuit Battle Heads to Court

      Associated Press  |  May 16, 08 12:24 PM CDT

      Swimsuit Battle Heads to Court

      (Newser) - Swimwear maker TYR Sport has filed suit against rival Speedo, alleging that the maker of the much-touted LZR Racer has an inappropriately close relationship with the sport's governing body. "There's a big issue with a lot of the comments out there coming through USA Swimming and (coach) Mark Schubert about the relative merits of the LZR suit," a TYR attorney tells the AP. More »

      Tags

      2008 Beijing Olympics  • lawsuit  • swimming  • Speedo LZR Racer  • Speedo  • TYR Sport

  • March 2008

    • New Suit Shakes Up Swim World

      Los Angeles Times  |  Mar 28, 08 12:08 PM CDT

      New Suit Shakes Up Swim World

      (Newser) - Swimmers in the Speedo LZR Racer swimsuit have been smashing records since it made its debut six weeks ago, and some athletes are beginning to grumble that the high-tech swimming gear gives wearers an unfair advantage, the Los Angeles Times reports. Of the 14 world records to have fallen in the last month or so, 13 were broken by swimmers wearing the super-slick, ultra-form-fitting suit—designed with help from NASA. More »

      Tags

      2008 Beijing Olympics  • sports  • swimming  • world record  • Speedo LZR Racer  • Speedo

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