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October 12, 2008 10:50:04 AM CDT

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Stories related to: billboards

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4 Stories

  • July 2008

    • Solar-Powered Billboard to Light Up Times Square

      LiveScience  |  Jul 2, 08 2:31 PM CDT

      Solar-Powered Billboard to Light Up Times Square

      (Newser) - Times Square will get its first solar-powered billboard in December, LiveScience reports. The "eco-friendly" Ricoh advertisement will generate its own power from solar panels and wind turbines on site. On days without sun and wind, the sign just won't light up. "If the floodlights aren't on, you'll be able to see the sign. You just won't have the lights on it," says a spokesman. More »

      Tags

      solar power  • Times Square  • billboards

  • June 2008

    • Billboards Reach Out and Almost Touch Someone

      MIT Technology Review  |  Jun 22, 08 8:15 AM CDT

      Billboards Reach Out and Almost Touch Someone

      (Newser) - Imagine a world where billboards watch you, react to your movements and invite you to interact with them. That world is pretty much here, reports MIT Technology Review . State-of-the-art motion-capture cameras in new Samsung billboards should provide all the interactivity of a touch screen—without any of the touching. The system could spawn a major new interface technology based on computer sensitivity to gestures. More »

      Tags

      advertising  • billboards  • gesture

  • May 2008

    • Smart Billboards: They're Watching You

      New York Times  |  May 31, 08 7:18 AM CDT

      Smart Billboards: They're Watching You

      (Newser) - Advertisers are bringing billboards into the 21st century by fitting them with cameras that record details used to determine a passer-by's age, sex, and race, the New York Times reports. Companies plan to use the technology to tailor the advertising to the person standing in front of it. The tiny cameras, which send info back to a central database, are hard for passers-by to spot. More »

      Tags

      advertising  • privacy  • advertisements  • targeted advertising  • billboards

  • April 2008

    • LA Billboards Off the Charts

      Los Angeles Times  |  Apr 3, 08 3:21 PM CDT

      LA Billboards Off the Charts

      (Newser) - Billboards are out of control in the City of Angels, Pat Morrison writes in the Los Angeles Times , and an industry with almost no accountability is again fighting city efforts at regulation. Giants Clear Channel and CBS Outdoor are throwing a "well-lawyered hissy-fit" against an effort to make the location and description of every billboard in LA public knowledge. More »

      Tags

      Los Angeles  • advertising  • CBS  • Clear Channel  • billboards  • city government

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