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Apple Builds New Team of Chip Gurus

Hires hint that company is plotting to create its own, secret circuits

(Newser) - Apple has been steadily assembling a team of experts with the capability to design the company's own brand of chips, the Wall Street Journal reports. Insiders say the move—a major shift in strategy—will help Apple design new, exclusive features for its gadgets, and will eliminate the need for... More »

Apple Snaps Up Chip Design Company

iPhones and iPods could get efficient next-generation chips

(Newser) - Apple has acquired a designer of sophisticated, low-power computer chips, Forbes reports. Analysts say the move will likely lead to a new kind of chip powering future iPhones and iPods, as well as new Apple designs, helping the company differentiate itself from competition scrambling to keep up. The news comes... More »

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