cereal

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General Mills Out With First New Cereal in 15 Years

Tiny Toast uses mini-toast pieces sprinkled with real fruit

(Newser) - The breakfast world hasn't seen a new cereal from General Mills since the turn of the millennium, but that's about to change. The food company known for Cheerios and Cinnamon Toast Crunch has announced that consumers will be able to pour milk later this month over Tiny Toast,... More »

Survey: Millennials Are Too Lazy to Eat Cereal

'Bowls don't clean themselves'

(Newser) - It seems millennials are waging a new generational war—and the enemy is Cap'n Crunch. The Washington Post reports the sale of breakfast cereals in the US is down nearly 30% over the past 15 years. Part of that is growing preferences for things like smoothies and protein bars,... More »

Lucky Charms Goes Crazy With All-Marshmallow Cereal Box

But at least Biz Markie is getting work

(Newser) - Big news for fans of sugary breakfast cereals and social-media-driven brand promotions: Lucky Charms is giving people the chance to win "the unicorn of the cereal world," a box of Marshmallow Only Lucky Charms, People reports. According to General Mills , the contest is in response to the constant... More »

1.8M Boxes of Cheerios Recalled

'Gluten-free' cereal actually has free gluten

(Newser) - General Mills is recalling 1.8 million boxes of Cheerios and Honey Nut Cheerios produced at a plant in Lodi, Calif., saying the cereal is labeled gluten-free but actually contains wheat. The recall affects Cheerios and Honey Nut Cheerios that were made in July. The Minneapolis company said Monday that... More »

No More Artificial Colors in Trix

But cereal will still look the same. Sort of

(Newser) - Say goodbye to Red 40, Yellow 6, and Blue 1 in your Trix. General Mills is doing away with those and other artificial colors, plus all artificial flavors, in Trix, Cocoa Puffs, and Reese's Puffs cereals by the end of the year, the Minneapolis Star Tribune reports. But don'... More »

Cereal Problem: Kids Are Getting Too Many Vitamins

Too much vitamin A, zinc, niacin can cause problems

(Newser) - We're told to get our vitamins—but there's a line when enough is enough, and when kids eat fortified breakfast cereal, they may be crossing that line, USA Today reports. "Millions of children are ingesting potentially unhealthy amounts" of three nutrients: vitamin A, zinc, and niacin, per... More »

Why Cereal Mascots Are Staring at You

Characters drawn to make eye contact, and sales

(Newser) - Ever notice how the mascots on cereal boxes have the same creepy stare? Well, science says there's a reason for it—and might explain why the cereal aisle has become such a kids' trap. According to a Cornell study, the angle at which cereal box characters stare has a... More »

Here's the Truth About Froot Loops

They're all the same flavor. Gasp!

(Newser) - You might want to sit down for this: Froot Loops, variably colored though they may be, are all the same flavor. That piece of investigative work comes to you courtesy of Foodbeast and Reddit , but the information isn't exactly new: The Straight Dope revealed it back in 1999, but... More »

Navy: Cap'n Crunch Not a Real Officer

Pentagon says it has no record of his service, NCIS will investigate

(Newser) - Cap'n Crunch is under attack. "We have no Cap’n Crunch in the personnel records—and we checked," says the director of the Navy's news desk at the Pentagon. No, really. It's in the Wall Street Journal . "We have notified NCIS and we’re... More »

Kellogg Recalls Cereal Over ... Glass Shards

Special K with red berries might be a little too crunchy

(Newser) - Fans of Special K will want to note this recall alert from Kellogg: Some packages of the cereal with red berries might have glass fragments, reports ABC News . Sound familiar? Yep, Lean Cuisine had a similar recall recently. The Kellogg recall, presumably from a production snafu, affects packages of 11.... More »

Soda a Day Sends Prostate Risk Soaring

Pasta, rice, cereal also pose cancer threat: study

(Newser) - Soda's dangers extend well beyond your teeth. Drinking an 11-ounce soft drink daily raises a man's risk of aggressive prostate cancer by a whopping 40%, a study finds. And while you're reducing your soda intake, you may want to take a look at your rice and pasta... More »

Kellogg Recalls Cereal Over Metal Fragments

Bite-size Mini-Wheats might be too crunchy

(Newser) - Kellogg may not have a ton of recalls, but it definitely has interesting ones. The latest involves frosted and unfrosted Mini-Wheats because of "the possible presence of fragments of flexible metal mesh from a faulty manufacturing part,” the company explains . It follows a bigger recall of several cereals... More »

Kellogg to Mayan Group: Drop 'Toucan Sam-Like' Logo

Nonprofit: Our toucan looks nothing like your cartoon

(Newser) - The toucan is native to Mesoamerica, which is why the Maya Archaeology Initiative , a group that defends Mayan culture, chose to use the bird as its logo. Of course, the toucan is also native to boxes of Kellogg Co.’s Froot Loops cereal—and now the company wants the... More »

Guy Finds Tampon in Cereal

Now he's suing, not surprisingly

(Newser) - There was more than just chocolate chips in one Georgia man’s box of Chocolate Chip Crunch cereal, and now he’s suing. Thomas Roddenberry claims he bought the box back in 2008, poured his first serving, took a bite, and then found…a used tampon in the bowl. He... More »

Bad Smell Causes Huge Cereal Recall

Packages of 4 major breakfast foods sicken consumers

(Newser) - Kellogg is voluntarily recalling about 28 million boxes of Apple Jacks, Corn Pops, Froot Loops, and Honey Smacks cereals because a "waxy" smell and flavor coming from the package liners could make people sick, the company said today. A rep said about 20 people have complained, including five who... More »

Worst Cereals Are Most Heavily Marketed to Kids

Industry's promise to self-regulate an 'abject failure'

(Newser) - Cereals marketed to kids are drastically less nutritious than those pitched to adults, despite industry promises to clean up its act, finds a new study from Yale’s Rudd Center for Food Policy and Obesity. The study confirms what a quick glance at the cereal aisle would tell you: Cereals... More »

How Cereal Shaped America

Charting the evolution and influence of the grain-based breakfast

(Newser) - We might be eating hockey pucks for breakfast if a 19th-century kitchen accident hadn’t turned John Kellogg’s “barely edible” biscuits into today’s far-tastier flakes, Ian Lender writes in Mental Floss. “The cereal flake is the perfect consumer product,” he says, looking at how cereal... More »

Record Food Price Hikes Loom

Biggest increases for 20 years forecast

(Newser) - Americans should get ready for pain at the supermarket checkout, reports Reuters—and squash any hopes of food prices getting better next year. A revised USDA forecast predicts a 5% to 6% leap in food prices this year—the biggest increase in 20 years—and USDA officials fear 2009 could... More »

Kellogg Will Ease Off Ads Aimed at Kids

Cereal giant plans voluntary nutrition, marketing changes

(Newser) - Averting a threatened lawsuit, Kellogg will reformulate its cereals and snack foods to make them more nutritious—or keep them as is and stop targeting advertising at children under 12. The plan affects about half of the company's offerings, meaning that fans of Pop-Tarts and Rice Krispies may be getting... More »

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