Eastman Kodak

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Ads Tap Into That 'Mad-as-Hell' Feeling

Companies use consumer rage to sell

(Newser) - Advertisers are feeling our pain. So they're tapping into consumer rage over rising prices by saying "we understand," and using that to sell products and services. Take a Southwest ad that asks what the competitors have been smoking. "Apparently, your rolled-up $20s," it quips. A legion...

Kodak Sets Sights on Flashless Future

New low-light sensor could snap flagging company out of slump

(Newser) - Kodak showed off a new technology today that enables digital cameras to capture clearer pictures in low light—without a flash. Kodak revealed the innovation just as the enduring photography company finishes up its long and costly transformation to digital and begins to tap into its valuable portfolio of patents.

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