behavioral tracking

6 Stories

Google Working on Real-Life Tracking: Report

It'll keep tabs on you, and sell data to advertisers

(Newser) - What if tracking cookies didn't just track your web activity—they tracked your every movement and reported it back to advertisers? A program Google is beta-testing does just that, ad industry sources tell Digiday . The program would track consumers' smartphone GPS data even if they didn't have any... More »

Your Phone Is Helping Stores Spy on You

Retailers tracking your location, patterns

(Newser) - These days, it's not just online retailers that are tracking consumers' every move: Physical stores are doing it, too, thanks to video footage and the smartphone in your pocket. Companies want to know which customers are returning, which sections they're visiting, and even which way they turn after... More »

Your iPhone Is Secretly Tracking You, Again

Advertisers getting data, though this time, at least, it's anonymous

(Newser) - There's an iOS6 feature you probably haven't heard of that's making some people very happy. Unfortunately, those people are advertisers. The new iPhone OS comes with a new tracking system that clues advertisers in on how you're using the phone, Business Insider reports. Tracking is turned... More »

Google Hit With Class Action Suit Over Android Tracking

Women say software put them in danger

(Newser) - A pair of Michigan women have filed a $50 million class action lawsuit against Google over the revelation that Android phones store data on their users’ locations and transmit that information to Google. This tracking function puts “users at serious risk of privacy invasions, including stalking,” their lawyer... More »

Apple: Relax, We Aren’t Tracking You...

...But there are a few bugs in the iPhone's location software

(Newser) - Apple finally responded to the accusations that it was tracking iPhone users’ locations today, saying it “has never done so and has no plans to ever do so.” In a statement, which you can read on TechCrunch , the company explained that it was actually keeping a log not... More »

Feds Want to Help Cover Your Web Tracks

FTC aims to limit companies' ability to watch consumers

(Newser) - The Federal Trade Commission is considering guidelines governing how online advertisers target consumers based on their Web surfing—and some lawmakers want them to be mandatory, the Washington Post reports. Privacy advocates are pushing to limit behavioral tracking, but some Internet companies say that could mean sites won’t be... More »

6 Stories