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NEWS ABOUT: Coca-Cola

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The Worst Soft Drinks Ever

Coke's Vio is only the latest in ill-conceived beverages

(Newser) - Coke is currently testing Vio, a carbonated-milk drink it hopes will capture the US market—but Time is a little skeptical. Here are some other misbegotten beverage ideas:
  • Coors Rocky Mountain Sparkling Water. Prominent placement of the Coors logo made the company’s spring water look a lot like a
... More »

Coke Tests Milk Soft Drink in NY

Trial period for 'Vio' will assess whether US is ready for carbonated milk beverages

(Newser) - Coca-Cola has launched a consumer trial of Vio, a “vibrancy” soft drink that combines skimmed milk with a carbonated fruit soda, the Guardian reports. Vio is available only in New York as Coke measures demand for the beverage. Milk-based soft drinks are popular in Asia but have yet to... More »

Earnings Send Stocks South

(Newser) - Stocks slid at the open this morning, after a rash of less-than-inspiring earnings reports from major companies. The Dow was down 30 points, as components Coca-Cola, Caterpillar, Dupont, and Merck all posted lousy first quarters. Caterpillar swung to a loss and slashed guidance, sending shares down 5%, while Dupont fell... More »

Pepsi Likes Obama; Obama Staff Likes Coke

Staffers

(Newser) - Pepsi may love President Obama—witness its Hope campaign—but the feeling doesn’t appear to be mutual, writes Michael Scherer in Time. In the White House, Diet Coke looks to be the drink of choice, with staffers such as Larry Summers and Robert Gibbs just two notable examples. For... More »

Scorn Bubbles Over Venice-Coke Deal

Outrage greets plan to install vending machines in lagoon city

(Newser) - The mayor of Venice has cut a $2.1 million deal with Coca-Cola to install dozens of vending machines, leading to angry charges that the company was "buying" the historic lagoon city. The city council has spent years passing ordinances to keep tourists from disrupting Venice's heritage, but in... More »

Coke Will Drop 'Classic' Tag from Labels

Branding was unveiled after much-panned New Coke experiment

(Newser) - If you’re still haunted by New Coke, fear no more: Coca-Cola plans to drop the “Classic” tag from its branding, ensuring that the original formula faces no more threats from upstart incarnations, the Atlanta Journal-Constitution reports. The “Classic” label, which was introduced in 1985, is “a... More »

The 10 Best Super Bowl Ads

Animals, violence, catchphrases fuel success

(Newser) - Sure, the economy's in the toilet, but there’s always $3 million in the couch cushions for 30 seconds come Super Bowl time. But it remains to be seen whether this year’s crop stick to a reliable winning formula: Include “animals, potty humor, violence, celebrities, sentimentality,” or... More »

Most Caffeinated American Cities

(Newser) - Tampa residents are the nation’s most caffeinated—and in the deepest denial about their addiction, reports Reuters. Though tops in ingesting caffeine-based pain relievers, "respondents in Tampa rank number one in saying they're least likely to be addicted to caffeine," said a rep for the company that... More »

FDA Tells Diet Coke to Subtract Word 'Plus'

(Newser) - The FDA has warned Coca-Cola that Diet Coke Plus does not warrant the term “Plus.” Coke says its no-calorie drink is fortified with vitamins and minerals, hence the designation. No dice, says the FDA: It may have some supplements, but not enough to use the word, reports WebMD.... More »

FDA OKs Natural, No-Calorie Sweetener

Coke, Pepsi will have stevia products soon

(Newser) - Get ready for a barrage of soft drinks and foods using the term stevia. The FDA today gave its blessing to use of the zero-calorie natural sweetener derived from the leaves of a South American bush, the Chicago Tribune reports. Coke and Pepsi will have drinks on the shelves soon,... More »

Coke Bids $2.4B for Chinese Juice Company

Soft-drink giant looks to capitalize on Olympic afterglow

(Newser) - Buoyed by its highly visible sponsorship role at the Beijing Olympics, Coca-Cola has made a $2.4 billion offer for a Chinese juice and nectar company, the Wall Street Journal reports. The deal would be the second-largest acquisition ever by the company, which has been expanding into non-carbonated beverages in... More »

Tasty Hint of Coke Secret Pops Up in Ad

'Best spices' recipe hasn't change since 1886

(Newser) - A new Coca-Cola ad campaign focuses on the drink's “no preservatives or artificial flavors,” revealing a tantaiizing hint about Coke's closely guarded secret recipe, writes the New York Times. The blend of “the best spices from around the world” hasn't changed since 1886—a fact the company... More »

Media Companies Brace as Advertising Slump Worsens

A slowing economy has prompted a sharp reduction in spending

(Newser) - A major slump in advertising is moving beyond newspapers and radio and is now starting to hurt TV and the entire media industry, reports the Financial Times. Major advertisers—especially car dealers, airlines, and banks—are cutting back on marketing as the economy slows. And, analysts say, even the windfalls... More »

Forget Sex, Crudeness Sells

Madison Ave ditches wholesome toons for 'edginess' of 'Family Guy'

(Newser) - Advertising execs usually like spokesmen to be safe, wholesome, family-friendly figures. So why the heck are the Griffins their new darlings? From Coca-Cola to Subway, everyone seems to be tapping the "Family Guy" clan, despite the show’s tendency to joke about sex, religion, AIDS, and other wholesome, family-friendly... More »

Explosive Mentos- Coke Secret Uncapped

What causes the YouTube phenom

(Newser) - You've seen it on hit YouTube videos, but now young researchers have unlocked the secret of the volcanic reaction that occurs when Mentos are dropped into Diet Coke, ABC News reports. Students at Appalachian State University say the rough, dimply surface of the sinking candy disrupts the water molecules in... More »

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