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NEWS ABOUT: Gillette

Gillette Will Limit Tiger Woods' Role in Ads

It's the first big sponsor to pull back from the golfer

(AP) - Gillette today became the first major sponsor of Tiger Woods to distance itself from the scandal. It did not drop him entirely, however. "As Tiger takes a break from the public eye, we will support his desire for privacy by limiting his role in our marketing programs," said... More »

Tiger, Thierry, Roger Screw Up Gillette Campaign

Endorsement dream team turns into a nightmare

(Newser) - The dream team Gillette assembled for its sports marketing campaign is starting to look like a nightmare. The roster: Roger Federer, Thierry Henry and Tiger Woods. Ouch. Every one of those international superstars has been embroiled in recent controversy; Federer for his outburst at the US Open, Henry for the... More »

Put Your Virtual Tiger Up Against the Real Thing

Gamers get chance to face in-the-flesh stars in Xbox confrontation

(Newser) - Shaving giant Gillette has announced a partnership with Electronic Arts to sponsor an online gaming tournament where the prize will be competing against real-life sports stars, the Boston Globe reports. Tiger Woods, Roger Federer, and Derek Jeter are the celebrity champions, who will be challenged by players on the Xbox... More »

This Bid's for Bud: Belgian Brewer Offers $46B

InBev wants to buy Anheuser-Busch

(Newser) - The Belgian-based brewer InBev has made a $46 billion cash bid for US beer giant Anheuser-Busch in what would be one of the largest foreign acquisitions of an American corporation, the Wall Street Journal reports. If it goes through—a prospect that is far from certain—the 132-year-old Budweiser brand... More »

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