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How MySpace Lost Its Crown
 How MySpace Lost Its Crown 
ANALYSIS

How MySpace Lost Its Crown

Failure to innovate halts site's once red-hot momentum, letting Facebook take the lead

(Newser) - MySpace was overtaken by Facebook for the first time last month and without some serious innovation, Rupert Murdoch's big buy may end up joining Friendster in the ranks of the also-rans, Dawn Chmielewski and David Sarno write in the Los Angeles Times. The world of social networking moves at an...

Networks Social Indeed, But Ad Dollars Remain Elusive

MySpace's marketing-friendly makeover part of sites' evolving drive to cash in

(Newser) - A makeover planned to begin Wednesday for MySpace is the latest sign of the continued struggle to make social networking the cash cow many thought it would be when News Corp. bought the site three years ago, the New York Times reports. MySpace's user base has grown from 16 million...

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