Versus cable

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NBC Gives NHL Little Love

(Newser) - NBC is putting the NHL in the penalty box. Unwilling to sacrifice its weeknight programming, particularly Conan’s Tonight Show debut, the network has dictated that games 1 and 2 will be tonight and tomorrow, the first time games have been back-to-back since 1954. Then, it’ll kick games 3... More »

Ammo Maker Woos Hunters as War Wanes

ATK, the largest ammunition manufacturer in the US, turns to civilian market

(Newser) - Upstart ammunition maker Alliant Techsystems rode the military buildup in Iraq and Afghanistan to become the largest manufacturer of small- and medium-caliber ammo in the US, reports BusinessWeek. Now, with possible troop drawdowns on the horizon, the company is targeting a new market—hunters—with premium ammunition. "We've really... More »

Ads Tap Into That 'Mad-as-Hell' Feeling

Companies use consumer rage to sell

(Newser) - Advertisers are feeling our pain. So they're tapping into consumer rage over rising prices by saying "we understand," and using that to sell products and services. Take a Southwest ad that asks what the competitors have been smoking. "Apparently, your rolled-up $20s," it quips. A legion... More »

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