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CEO Pays 6 Figures for Full-Page NYT Ad on Trump

Josh Tetrick is head of vegan company Hampton Creek

(Newser) - An LGBT advocacy group , a Hollywood star , and a Supreme Court justice have all taken on Donald Trump in recent weeks—and now the chief executive of a vegan food products company has jumped into the mix. Joshua Tetrick, CEO of Hampton Creek, took out a full-page ad blasting the... More »

NRA Makes $2M Pro-Trump Benghazi Ad Buy

Marine Corps vet who fought against Libyan assault featured in 'Stop Clinton' promo

(Newser) - One of the biggest political ads for Donald Trump yet is being released, and none other than the National Rifle Association is behind it, USA Today reports. The NRA's Political Victory Fund PAC put up $2 million to back the 30-second spot , the association's first ad campaign of... More »

How the World's 'Ugliest Color' Is Being Used to Save Lives

'Opaque couché' was found to remind people of death

(Newser) - In 2012, a marketing research company determined Pantone 448 C (aka "opaque couché") was the world's ugliest color —and it's been used to try to save lives ever since. Per the Guardian , GfK surveyed 1,000 smokers back then to find out which hue... More »

Budweiser Renaming Itself 'America' This Summer

But it's only temporary

(Newser) - In an election year filled with the phrase "Make America Great Again," it's perhaps appropriate that Anheuser-Busch InBev is introducing packaging for Budweiser that, as USA Today puts it, is going to "throw some America on it." Per Advertising Age , the company confirmed Tuesday it... More »

Meet the First 100-Year-Old Model in Vogue

Stylish Marjorie 'Bo' Gilbert says she dresses for herself, not for 'boys'

(Newser) - Marjorie "Bo" Gilbert has bragging rights that no other model who's ever graced the pages of Vogue can claim: She's the first 100-year-old woman to appear inside the magazine, Business Insider reports. As part of an ad campaign for UK store Harvey Nichols—which includes a two-minute... More »

UK Bans Ad Over Too-Skinny Model

Ban came about after a single complaint

(Newser) - If anyone has doubts that the United Kingdom's Advertising Standards Authority reads its complaint mail, this should put that to rest. Per Fashionista , a lone detractor submitted a grievance to the British ad watchdog about a Gucci ad campaign, and now it's banned in the UK—because of... More »

Gap: Sorry for Black Girl as 'Armrest' in Ad

Critics say GapKids photo is racially insensitive—but there's a twist

(Newser) - A new Gap ad is causing a stir on social media for what critics say is a racist depiction of a young black girl, Fortune reports. The photo features the child and three white girls. While the two girls bookending the photo strike acrobatic poses, the white girl in the... More »

Honey Nut Cheerios Bee Disappears

It's for a good cause: to bring awareness to declining bee population

(Newser) - He's known for tempting our tummies with the taste of nuts and honey, but it looks like Buzz the bee (or, at least, the northern version of him) will be taking a temporary hiatus. The General Mills mascot used in promotions for Honey Nut Cheerios will be taken off... More »

Dos Equis Sends 'Most Interesting Man' to Mars ... for Good

Beer brand to start new campaign without actor Jonathan Goldsmith in the fall

(Newser) - Viewers watching Thursday night's Lakers-Cavaliers game on TNT may notice something very interesting—or, rather, someone very interesting. Ad Age reports that a Dos Equis ad will be the farewell promo for Jonathan Goldsmith, aka The Most Interesting Man in the World. The beer brand will send the character,... More »

Trump Makes 2 Huge Moves

Plans major ad blitz, gains access to RNC voter files

(Newser) - Donald Trump has made a big to-do about spending next to nothing so far in his presidential campaign, but that may be changing. Sources in his camp tell Fox News he plans to kick off a major ad blitz, spending up to $2 million a week or more. This would... More »

Purina Paying Hush Money to Peeved Pet Owners?

Amended suit alleges company paying customers for silence on Beneful

(Newser) - Frank Lucido is no longer the only plaintiff in a lawsuit alleging Beneful food kills dogs. An amended complaint filed in California last week against the Nestle Purina brand has added 26 more pet owners from across the country, as well as accusations that Beneful contains toxins and that Purina... More »

McDonald's Hits a Nerve With 'Signs' Ad

Many offended, say Golden Arches is exploiting national tragedies

(Newser) - McDonald's rolled out a new advertising campaign on Sunday—called "Signs," it features a kids' choir singing "Carry On" by fun as Mickey Dee's billboards flash messages referencing 9/11, the Boston Marathon bombing, acts of God, and anniversaries and births—and the barrage of reaction... More »

Secretly Recorded Lobbyist: I'm in 'Endless War'

Richard Berman tells execs to 'win ugly or lose pretty'

(Newser) - If Richard Berman likes keeping his tactics from the press, he won't like this. The corporate lobbyist was secretly recorded at a June event telling company executives how he "play[s] dirty" by publicizing embarrassing factoids about liberal celebrities and green activists, the New York Times reports via AllGov... More »

Kate Hudson Casts Her Kids in Ad Campaign

Ryder and Bingham appear in new photos

(Newser) - One of the perks of being a Hollywood kid: Your mom can hire you to star in her movie ... or her ad campaign. For Kate Hudson's spring Ann Taylor campaign, she decided sons Ryder, 10, and Bingham, 2, should be featured, the Telegraph reports. The shoot "really captures... More »

Microsoft Yanks Ads Mocking New iPhones

Only lasted a few hours online due to backlash

(Newser) - Microsoft launched a series of online ads mocking Apple's new iPhones yesterday ... only to take them down a few hours later. The ads, titled "A fly on the wall in Cupertino?" featured send-ups of meetings between Apple staff and execs ("Remember the thing about how we were... More »

Why Teachers Raged at Kenneth Cole

David Sirota calls Cole campaign 'propaganda'

(Newser) - Facing outcry from teachers, Kenneth Cole has offered to pull a new ad and web campaign that blithely pits "Teachers' Rights vs. Students' Rights"—and David Sirota's article at Salon explains the hubbub. For starters, a Cole foundation website is asking readers to weigh in on the... More »

Condom Maker Sends Friend Requests From Unborn 'Sons'

'Avoid surprises like this one,' Brazilian firm suggests

(Newser) - A Brazilian condom maker's attempt to scare young men into using its products could signal a new—and creepy—direction for advertising in social media. In Olla Condoms' "Unexpected Babies" campaign, selected Facebook users receive a friend request purporting to be from their unborn son, AdWeek reports. The... More »

Benetton Yanks Pope-Imam Kiss Ad

...within an hour of Vatican complaint

(Newser) - Well, so much for that: Just hours after its debut, an ad featuring a PhotoShopped pope kissing a top Egyptian imam was yanked. The controversial ad, part of clothing company Benetton’s latest head-turning campaign , was released yesterday and quickly pounced on by the Vatican. "It shows a serious... More »

Wild Angelina Does Vuitton

Barefoot, smokey-eyed actress poses in land of adopted son

(Newser) - A smoldering shot of a barefoot, wild-haired Angelina Jolie in a wooden boat in Cambodia is the latest come-hither ad for Louis Vuitton. "People are not used to seeing Angelina in this situation," far from the red carpet, a Vuitton spokeswoman tells Women's Wear Daily . Jolie wears... More »

Feds Wants Diseased Lungs, Corpses on Cigarettes

FDA presents 36 labels for public scrutiny

(Newser) - Corpses, cancer patients and diseased lungs: These are some of the images the federal government plans for larger, graphic warning labels that will take up half of each cigarette package. The images are part of a new campaign announced by the FDA and health department today to reduce tobacco use,... More »

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