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SATURDAY, NOVEMBER 21, 2009
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NEWS ABOUT: ad campaign

ad campaign stories: 13 news summaries
UNHOLY CAMPAIGN

 Atheist Ads to 
 Hit NYC Subways 

Coalition to launch godless monthlong campaign

Oct 21, 09 5:36 AM CDT
(Newser) - Eight atheist organizations are the creators of a unique month-long ad campaign beginning next week in Manhattan subways that will challenge the belief in God. "A million New Yorkers are good without God. Are you?" the ads will ask on posters featuring blue sky and clouds. Because the city's... More »

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New York • Manhattan • religion • God • church • advertisements • atheism • NYC Subway • New York City Subway • atheists • ad campaign • god is dead

 Drinkability Bad—for Sales 

Bud Light sales down 3% thanks to confusing campaign

Aug 10, 09 2:54 PM CDT
(Newser) - From “I Love You, Man” to “Real Men of Genius,” Bud Light is known for its memorable—and funny—ad campaigns. Not so with its latest: The “Drinkability” campaign has brought with it a lack of laughs, as well as the brand’s first negative sales... More »

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advertising • beer • Budweiser • advertisements • advertising campaign • Bud Light • ad campaign • ads • Jay-ZTV

 Microsoft Ad 
 Campaign Gets 
 Under Apple's Skin 

Laptop-browsing spot may be boosting Microsoft's 'value perception'

Jul 16, 09 2:15 PM CDT
(Newser) - Apple demanded Microsoft ditch TV ads featuring shoppers mulling the relative value of PCs and Macs, CNET reports. In the ads, which Microsoft’s chief operating officer calls “completely unscripted,” shoppers get to keep money they save by choosing a PC over a Mac. “We got a... More »

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retail • Microsoft • shopping • Apple • commercials • laptop • ad campaign • MacBook • notebooks • comparison shopping • Kevin Turner

Ad Exec Scores as UPS 'Whiteboard Guy'

Whiteboard guy prompts FedEx parody

Jun 23, 09 11:32 AM CDT
(Newser) - He’s an ad exec by trade, but Andy Azula displays his acting chops—not to mention his drawing skills—in UPS commercials so popular a rival is spoofing them. In the ads, the long-haired Azula diagrams UPS service on a whiteboard. FedEx recently launched a website that features a... More »

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parody • commercials • FedEx • United Parcel Service Inc. • ad campaign • Andy Azula • UPS

Ladies, Mars Wants You to Have a Fling

'Naughty' new candy bar has really, really, really suggestive ads

May 17, 09 1:48 PM CDT
(Newser) - Mars has introduced its first new candy bar in 20 years—and a racy marketing campaign to go along with it, NPR reports. The Fling is a "chocolate finger" of meringue and truffle painted with a "shimmering" chocolate coating, and both the 85-calorie size and the very pink,... More »

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advertising • women • Mars • marketing • chocolate • candy • ad campaign • Jay-ZTV • Fling

 Behind KFC's 
 Marketing 
 Meltdown 

How does a TV ad blitz and an Oprah endorsement result in a brand nightmare?

May 11, 09 11:08 AM CDT
(Newser) - How to engineer a marketing disaster: Make offer, rescind offer, turn away hungry customers. Kentucky Fried Chicken’s grilled-chicken promotion was to be the largest launch in the chain’s history but turned out to be a promotional nightmare, Advertising Age reports in a look at how a massive TV... More »

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marketing • Oprah Winfrey • KFC • branding • ad campaign • Kentucky Fried Chicken • Jay-ZTV


 McDonald's-
 Starbucks  
 Java War 
 Brewing 

Marketing campaigns launch this week

May 5, 09 11:08 AM CDT
(Newser) - A classy coffee war begins this week, with troubled giant Starbucks facing up-and-comer McDonald’s, the Wall Street Journal reports. Both firms are starting national marketing campaigns, with Starbucks insisting that its coffee is the best while McDonald’s tells consumers that its new lattes, cappuccinos, mochas, and hot chocolates... More »

MORE ABOUT:
Starbucks • advertising • McDonald's • coffee • ad campaign

Merkel in Her Undies Drives Berliners Wild

Berliners fascinated by provocative billboard

May 1, 09 4:50 PM CDT
(Newser) - A striking new ad featuring a drawing of Angela Merkel wearing only underwear has attracted the fascination of Berlin residents, the Local reports. Placed prominently in a busy shopping district, the billboard depicts Merkel with other figures from German politics—also in their skivvies—looking on. "The chancellor's office... More »

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Angela Merkel • Germany • Berlin • underwear • billboards • ad campaign

Next for Miss California: $1.5M Marriage Ad Campaign 

She's heading to DC on behalf of conservative group

Apr 30, 09 10:25 AM CDT
(Newser) - Carrie Prejean is going to push “opposite marriage” in a new $1.5 million ad campaign bankrolled by same-sex opponent National Organization for Marriage, CNN reports. The group says the ad will call “gay-marriage advocates to account for their unwillingness to debate the real issue: gay marriage has... More »

MORE ABOUT:
gay marriage • ad campaign • National Organization for Marriage • Carrie Prejean • Miss California

 Knightley Stars 
 in Domestic 
 Violence Ad 

Spot shows successful actress' encounter with abusive partner

Apr 2, 09 2:01 PM CDT
(Newser) - Keira Knightley gets roughed up in a new TV ad on domestic violence, the Guardian reports. Knightley, playing herself, returns home to be accused by her abusive partner of an affair with a co-star. As he beats her, the camera pulls out to reveal that they are on a film... More »

MORE ABOUT:
domestic violence • domestic abuse • ad campaign • Keira Knightley • public service • domestic disturbance

Sexy Image Hurts Vegas
as Companies Back Off

Sin City bad match for chastened America

Mar 7, 09 6:00 PM CST
(Newser) - Las Vegas has spent years feasting on its naughty image, but Sin City is going hungry in hard times, BusinessWeek reports. Home prices are at half their 2006 peaks, and unemployment has hit a lofty 9.1%. Vegas is reminding businesses that it’s still an attractive convention destination,... More »

MORE ABOUT:
Las Vegas • recession • business travelers • ad campaign

 Obama Buys
 $5M in Olympic
 Ad Time 

 Set for NBC and cable channel coverage

Jul 24, 08 6:52 AM CDT
(Newser) - The Obama campaign has bought $5 million worth of network and cable television airtime to run during coverage of the Beijing Olympics, reports TV Week. It's the first major TV airtime purchase by a political candidate in 16 years. NBC and its cable channels will air 3,600 hours of... More »

MORE ABOUT:
Barack Obama • John McCain • NBC • 2008 Beijing Olympics • Obama 2008 • matching funds • ad campaign

Dissonant Ads Put Agency in Olympic Bind

Pitches for Adidas, Amnesty conflict—and inflame China opinion

Jul 14, 08 10:18 AM CDT
(Newser) - A major advertising firm finds itself in an awkward predicament, the Wall Street Journal reports, after realizing it produced ads to drum up patriotic support for Chinese athletes in the Beijing Olympics as well as graphic spots criticizing China's human-rights record for Amnesty International. New York-based TBWA Worldwide has renounced... More »

MORE ABOUT:
human rights • advertising • Amnesty International • 2008 Beijing Olympics • Adidas • TBWA • ad campaign

13 Stories


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