Saatchi & Saatchi

2 Stories

Durex Targets Heat-Seeking 'Pleasurati' in Condom Ads

Company paints itself as the pick of mature pleasure seekers

(Newser) - Second-place condom maker Durex has rolled out a juiced up identity in its latest ad campaign, Advertising Age reports. Advertising execs—who say their research shows that market leader Trojan is seen as the "boy scout" condom and No. 3 brand Lifestyle as the choice of swingers—are... More »

Used Prius Prices Soar on Surging Demand

Used cars selling even higher than new

(Newser) - Demand for Toyota's fuel-efficient hybrid Prius is so high that used models are fetching more on the open market than dealerships charge for a new one, reports Advertising Age. Buyers are in a frenzy to get their hands on a Prius immediately, but new cars are often on back order... More »

2 Stories