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MONDAY, NOVEMBER 23, 2009
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NEWS ABOUT: Saatchi & Saatchi

Saatchi & Saatchi stories: 2 news summaries

Durex Targets Heat-Seeking 'Pleasurati' in Condom Ads

Company paints itself as the pick of mature pleasure seekers

Aug 12, 09 2:34 AM CDT
(Newser) - Second-place condom maker Durex has rolled out a juiced up identity in its latest ad campaign, Advertising Age reports. Advertising execs—who say their research shows that market leader Trojan is seen as the "boy scout" condom and No. 3 brand Lifestyle as the choice of swingers—are... More »

MORE ABOUT:
advertising • marketing • Durex • condom • sex toys • advertising campaign • Saatchi & Saatchi

Used Prius Prices Soar
on Surging Demand

Used cars selling even higher than new

Aug 4, 08 2:10 AM CDT
(Newser) - Demand for Toyota's fuel-efficient hybrid Prius is so high that used models are fetching more on the open market than dealerships charge for a new one, reports Advertising Age. Buyers are in a frenzy to get their hands on a Prius immediately, but new cars are often on back order... More »

MORE ABOUT:
Toyota • Prius • hybrid car • Camry • TNS Media Intelligence • Honda Civic Hybrid • Acxiom • Saatchi & Saatchi • CarConcepts

2 Stories


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