readership

(Newser) - For the newspaper industry, finally a bit of good news: Ad revenue is projected to end its long slide and actually increase 2.4% in 2010, says a forecast from Borrell Associates. Modest year-by-year increases are expected to continue through at least 2014, reports Advertising Age. Borrell’s analysis does...

(Newser) - Google’s Twitter feed has attracted a staggering number of readers in the two days since it launched, proving that the micro-blogging service is already a fixture of internet culture, cNet reports. Google’s feed already has 27,176 followers—not as popular as Barack Obama, whose Twitter has 333,...

(Newser) - New York may be America's cultural capital, but Seattle and Minneapolis top the list as the nation's most literate cities, reports LiveScience.  The rankings are based on newspaper, magazine, and online news readership, library usage, book purchases, and educational levels. The two cities also topped the list last year....

(Newser) - American newspaper readership is continuing to fall, according to a new study. Only 46% of Americans read a newspaper regularly, down from 52% in 2006, according to the Pew Research Center. Online readership growth has failed to make up the difference, growing from 9% to 13% over the past 2...