readership

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Newspaper Ad Forecast: 'Long Way From Extinction'

Print publications will serve 'distilled' upper-crust audience, analysts predict

(Newser) - For the newspaper industry, finally a bit of good news: Ad revenue is projected to end its long slide and actually increase 2.4% in 2010, says a forecast from Borrell Associates. Modest year-by-year increases are expected to continue through at least 2014, reports Advertising Age. Borrell’s analysis does... More »

Google's Twitter Attracts 27K Followers—in 2 Days

First tweet spells 'I'm feeling lucky' in binary

(Newser) - Google’s Twitter feed has attracted a staggering number of readers in the two days since it launched, proving that the micro-blogging service is already a fixture of internet culture, cNet reports. Google’s feed already has 27,176 followers—not as popular as Barack Obama, whose Twitter has 333,... More »

Minneapolis, Seattle Top List of Most Literate Cities

Read all about it

(Newser) - New York may be America's cultural capital, but Seattle and Minneapolis top the list as the nation's most literate cities, reports LiveScience.  The rankings are based on newspaper, magazine, and online news readership, library usage, book purchases, and educational levels. The two cities also topped the list last year.... More »

More Bad News for Newspaper Readership

Web use up, but not enough to make up for disappearing readers

(Newser) - American newspaper readership is continuing to fall, according to a new study. Only 46% of Americans read a newspaper regularly, down from 52% in 2006, according to the Pew Research Center. Online readership growth has failed to make up the difference, growing from 9% to 13% over the past 2... More »

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