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THURSDAY, NOVEMBER 26, 2009
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NEWS ABOUT: television advertising

television advertising stories: 24 news summaries

21 - 24 of 24 Stories | << Prev 1 2

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 New TV Ads Can't Be Zapped  

Messages built into TV pictures

Oct 1, 08 7:15 AM CDT
(Newser) - Britain's leading ad-supported TV network is testing a new form of advertising that viewers can’t zap past, reports the Times of London. The new technology finds clear space in a video frame, such as blue sky or gray walls, and inserts an ad. It's being tested online before making... More »

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television • commercials • Ofcom • television advertising • ITV • Keystream • ads

 Political Ads Target 
 Sports Fans 

Candidates buy time on regional sports networks to reach men, swing voters

Sep 25, 08 12:47 PM CDT
(Newser) - John McCain and Barack Obama are betting on the Minnesota-Ohio State football game this weekend—but they’d rather score points with fans than on the field, the Wall Street Journal reports. The candidates are advertising on regional sports networks to reach swing voters, and hard-to-reach men, in seven states.... More »

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football • political advertising • Big Ten • baseball • Big Ten Conference • Election 2008 • television advertising

PepsiCo Offers $1M for Winning Super Bowl Ad

Company bets hefty prize will rekindle buzz around consumer-generated ads

Sep 24, 08 11:25 AM CDT
(Newser) - PepsiCo is aiming to grab Budweiser's crown as king of the Super Bowl ads with a contest offering $1 million to anyone who can create a Doritos ad that tops viewer ratings during the game, the Wall Street Journal reports. The company hopes the cash prize will put a fresh... More »

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advertising • Super Bowl • Pepsi • Budweiser • Doritos • Anheuser-Busch • television advertising

Geek World Rants, Raves Over Microsoft Ad

Some find Seinfeld/ Gates routine unfunny; others, 'hilarious'

Sep 5, 08 7:20 PM CDT
(Newser) - A new Microsoft ad is sparking praise and putdowns in roughly equal measure around the Web today. Paul McDougall calls the spot "outdated and not very funny" in InformationWeek, but says it's revealing—of a tech company totally out of touch with Generation Y.  The choice of “... More »

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Microsoft • Bill Gates • Jerry Seinfeld • Apple • Microsoft Vista • television advertising

21 - 24 of 24 Stories | << Prev 1 2


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