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NEWS ABOUT: television advertising

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Stay Tuned for Ads During TV Shows

Advertisers to paste commercials on sides of screen

(Newser) - A new strategy aims to grab the attention of viewers now using DVR to skip commercial breaks: in tests, so-called “in-show ads” are run on the top or bottom of the screen—and even on occasion in the middle—during the action, Advertising Age reports. Execs are betting that... More »

Pee in the Shower, Save the World: Brazilian Group

(Newser) - A Brazilian environmental group is running TV ads encouraging citizens to save water by urinating in the shower, the AP reports. SOS Mata Atlantica says a household can save more than 1,000 gallons a year by going No. 1 straight into the drain. The humorous ad is “a... More »

White House Gets Tough on Congress' Critics, Skeptics

Obama defends stimulus, pushes health reform

(Newser) - The White House is cracking down on its critics—and on laggards within the Democratic Party, too. Republican naysayers on the economic stimulus and health care are getting the roughest treatment, Politico reports. After Kentucky Sen. Jon Kyl railed against the efficacy of stimulus spending, four Cabinet secretaries wrote to... More »

Conan Woos Far Younger Tonight Show Crowd

O'Brien lowers median age of Tonight viewers by 10 years

(Newser) - In just one month, Conan O’Brien has lowered the median age of the Tonight Show audience by 10 years, from 55 to 45, the New York Times reports. Conan has radically reshaped the demographics of the program by drawing an unprecedented number of new viewers aged 18 to 34—... More »

Airline Pitches the Really Friendly Skies

Let-it-all-hang-out Air New Zealand won't nickel-and-dime you

(Newser) - To tout its distaste for hidden fees, Air New Zealand is mounting a tasteful display—of nudity. The airline's new commercial features employees wearing nothing but body paint, the Boston Globe reports. The campaign, called “Nothing to Hide,” touts the now-antiquated practice of providing meals and not charging... More »

Brits Bellow Over 'Racist' White Bull Ad

(Newser) - A British milk ad showing an angry black-spotted bull "purifying" himself white is racist, consumers are bellowing—charges a UK advertising council has labeled bull. "Viewers were likely to understand that the black-and-white bulls were intended as a metaphor for milk and were unlikely to interpret the purification... More »

You Skipping Ads? TiVo Plans to Sell That Info

(Newser) - Watch out Nielsen, here comes TiVo. The company that allows you to skip ads and store shows on its digital video recorder plans to sell your viewing habits to stations and advertisers, USA Today reports. Unlike Nielsen, TiVo can sell second-by-second breakdowns of the shows and ads people watch. But... More »

Viral Marketing Stunt Puts TV Actor on ... TV

(Newser) - A mysterious bald audience member turning up on various live Fox broadcasts is a viral marketing plant—as well as an actor on the show he’s subtly promoting. Michael Cerveris, in character as “The Observer” from the sci-fi drama Fringe, has so far been spotted, well, observing football,... More »

Sick of Booming Ads? Help's on the Way From DC

Calif. rep introduces law for balanced volume

(Newser) - If you’re tired of being blasted by a loud commercial right after a quiet scene in your favorite TV show, a California representative hears you loud and clear—and wants to do something about it, Advertising Age reports. US Rep. Anna Eshoo introduced legislation in June to bar commercials... More »

But Wait, There's More! Snuggie's Not the Original

Ads set it apart, but it wasn't the first sleeved blanket

(Newser) - Casual observers—meaning late-night TV watchers—probably think the sleeved-blanket craze started with the Snuggie. Easy mistake: The ads showing cultish, cozy Snuggie converts are everywhere, and 4 million have been sold since October, the New York Times reports. But the creator of the Slanket wants to set the record... More »

TV Still Advertising's Top Dog

DVR, internet haven't destroyed medium, research suggests

(Newser) - Citing DVR, channel-surfing, and the Internet, many have sounded TV advertising’s death knell—but research shows it may be healthier than ever, Advertising Age reports. The forthcoming results of one large study will likely show the tube is still advertising’s top medium, even for targeting young people. Multiple... More »

Ads Were Not So Super

Nice tries but no touchdowns as advertisers stick to the familiar

(Newser) - Given the $3 million, 30-second opportunity to speak to the biggest audience of the year, advertisers reached deep into their bag of tricks last night and pulled out the same old formulas, Stuart Elliot writes in the New York Times. Slapstick, celebrities, sex, nostalgia, and plenty of animals filled the... More »

The 10 Best Super Bowl Ads

Animals, violence, catchphrases fuel success

(Newser) - Sure, the economy's in the toilet, but there’s always $3 million in the couch cushions for 30 seconds come Super Bowl time. But it remains to be seen whether this year’s crop stick to a reliable winning formula: Include “animals, potty humor, violence, celebrities, sentimentality,” or... More »

Soaps Slip on Auto Ad Woes; Even Lucci Takes Pay Cut

Dramas cut budgets amid fears of lost advertising

(Newser) - Trouble in the auto industry is causing drama for daytime TV as soaps lose big advertising dollars, Advertising Age reports. Local dealerships are key backers of the shows, which have been in a ratings decline for years. The upshot: trimmed budgets, fewer sets, and dropped actors, including a pair of... More »

Insurance Ad Gave 'Heart' to Election TV: Carpenter

(Newser) - Singer-songwriter Mary Chapin Carpenter admits that the presidential election intruded on her life. But she found an unlikely source of inspiration amid her hours of obsessive TV watching—in a Liberty Mutual ad. Its old-fashioned carnival scene and music by the band Hem "evoked a nostalgia" for "a... More »

With Conan on Deck, NBC Thinks Young

Subversive, cerebral humor will attract younger audience, say execs

(Newser) - With the Tonight Show's June transition from Jay Leno to Conan O’Brien on the front burner, NBC is already anticipating a jump in younger viewers. The June handover "is as important an event as is going to happen to this company in 2009," an NBC VP tells... More »

New TV Ads Can't Be Zapped

Messages built into TV pictures

(Newser) - Britain's leading ad-supported TV network is testing a new form of advertising that viewers can’t zap past, reports the Times of London. The new technology finds clear space in a video frame, such as blue sky or gray walls, and inserts an ad. It's being tested online before making... More »

Political Ads Target Sports Fans

Candidates buy time on regional sports networks to reach men, swing voters

(Newser) - John McCain and Barack Obama are betting on the Minnesota-Ohio State football game this weekend—but they’d rather score points with fans than on the field, the Wall Street Journal reports. The candidates are advertising on regional sports networks to reach swing voters, and hard-to-reach men, in seven states.... More »

PepsiCo Offers $1M for Winning Super Bowl Ad

Company bets hefty prize will rekindle buzz around consumer-generated ads

(Newser) - PepsiCo is aiming to grab Budweiser's crown as king of the Super Bowl ads with a contest offering $1 million to anyone who can create a Doritos ad that tops viewer ratings during the game, the Wall Street Journal reports. The company hopes the cash prize will put a fresh... More »

Geek World Rants, Raves Over Microsoft Ad

Some find Seinfeld/ Gates routine unfunny; others, 'hilarious'

(Newser) - A new Microsoft ad is sparking praise and putdowns in roughly equal measure around the Web today. Paul McDougall calls the spot "outdated and not very funny" in InformationWeek, but says it's revealing—of a tech company totally out of touch with Generation Y.  The choice of “... More »

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