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NEWS ABOUT: ads

Enjoy Your Flight, But Good Luck Escaping Ads

Overhead bins, seat backs, and even safety videos are featuring commercials

(Newser) - Your next flight could feel like being stuck inside a commercial. Various US airlines, desperate for revenue, are beginning to cram advertising into every corner of their planes, including overhead bins, seat backs, napkins, flight attendants' aprons, and even through crew announcements and in-flight safety videos, reports USA Today . Delta,... More »

Microsoft Video Slams Snooping 'Gmail Man'

Pokes fun at Google for scanning your inbox

(Newser) - You’d never tolerate your mailman behaving the way Gmail does: That’s the message of a chuckle-inducing video—believed to be made by Microsoft—that takes direct aim at the email service’s advertising techniques. Mocking Gmail for scanning your inbox as a way to target advertising, the video... More »

Psychedelic Cat Food Commercial a Real Trip

The making of the Friskies 'Adventureland' spots, with turkey choreography

(Newser) - The insane "Adventureland" commercials for Friskies—which seem to suggest that your cat is dropping acid right there in the kitchen—took 6 months to produce and involved a cast of three cats and numerous humans, including a turkey-dance choreographer. The behind-the-scenes video about the making of the inescapable... More »

Steelers Legend Cops Award for 30-Year-Old Coke Ad

'Mean' Joe Greene, child co-star receive Clios 30 years later

(Newser) - Already a Hall of Fame-bound football player, Joe Greene of the Steelers became an advertising legend 30 years ago with the release of the Coca-Cola commercial that ends with him tossing his jersey to a starstruck young fan. The spot won the ad industry's highest honor, but the stars had... More »

Drinkability Bad—for Sales

Bud Light sales down 3% thanks to confusing campaign

(Newser) - From “I Love You, Man” to “Real Men of Genius,” Bud Light is known for its memorable—and funny—ad campaigns. Not so with its latest: The “Drinkability” campaign has brought with it a lack of laughs, as well as the brand’s first negative sales... More »

Google's Radio Ad Conquest Falls Flat

Automated advertising plan not music to industry's ears

(Newser) - Google has hit a stumbling block in its quest for world domination: A bid to “conquer radio” with its advertising program didn’t go as planned, and the firm is dropping the effort at the end of the month, the Wall Street Journal reports. The Internet giant bet its... More »

SnorgTees Girl Says It's All in the Smile

'Genuine smile' behind sales success, her popularity, Auburn student says

(Newser) - Alice Fraasa—better known as the SnorgTees girl—rejects the label of professional model even though her image hawking the shirts is ubiquitous on high-traffic websites. The Auburn senior tells BrandFreak she does the gig for fun and because she gets all the free T-shirts—with slogans such as "... More »

New TV Ads Can't Be Zapped

Messages built into TV pictures

(Newser) - Britain's leading ad-supported TV network is testing a new form of advertising that viewers can’t zap past, reports the Times of London. The new technology finds clear space in a video frame, such as blue sky or gray walls, and inserts an ad. It's being tested online before making... More »

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