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October 12, 2008 11:06:56 PM CDT

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Stories related to: search engine marketing

Stories

9 Stories

  • May 2008

    • Search Gamble May Just Work for Microsoft

      Washington Post  |  May 22, 08 1:38 PM CDT

      Search Gamble May Just Work for Microsoft

      (Newser) - Many are pooh-poohing Microsoft’s cash-back search scheme, but Michael Arrington of TechCrunch thinks it’s going to work—and be a major pain in Google’s side. With search-market share at a mere 9.1% (and falling), Microsoft has little to lose, Arrington argues, because search is a winner-takes-most proposition. If customers respond to bribery—and history suggests they will—Microsoft could widen its pie piece. More »

      Tags

      Google  • Microsoft  • Internet advertising  • search engine  • search engine marketing  • Microsoft Live Search

    • Google Readies Defense of Yahoo Ad Deal

      New York Times  |  May 22, 08 9:35 AM CDT

      Google Readies Defense of Yahoo Ad Deal

      (Newser) - An advertising deal between Google and Yahoo is certain to stir the Justice Department’s antitrust division into action, no matter what the two do to address concerns, experts anticipating a partnership between the two Internet leaders tell the New York Times . Google says a deal would simply be a supply matter, with parallels in other industries. More »

      Tags

      Internet  • Google  • Yahoo  • antitrust  • competition  • Eric Schmidt  • search engine marketing

    • Microsoft Will Offer Search Customers Cash

      Wall Street Journal  |  May 21, 08 10:46 AM CDT

      Microsoft Will Offer Search Customers Cash

      (Newser) - Having largely abandoned its bid to buy, in the form of Yahoo, a significant presence in the Internet search business, Microsoft now will give customers money back when they buy items through its Live.com search portal, the Wall Street Journal reports. To be made official today, the move makes clear Microsoft isn't giving up on its search ambitions. More »

      Tags

      Google  • Microsoft  • Yahoo  • online advertising  • Bill Gates  • search engine  • search engine marketing

  • April 2008

    • Google Trims 300 Jobs at DoubleClick

      New York Times  |  Apr 3, 08 1:25 PM CDT

      Google Trims 300 Jobs at DoubleClick

      (Newser) - Some 300 DoubleClick employees, who briefly enjoyed a taste of Google culture after the ad agency was acquired in March, are facing layoffs as the search giant merges the two operations, reports the New York Times . It’s the first major layoff in Google’s history and trims DoubleClick’s US workforce by about 25%. DoubleClick employs about 1,500 globally. More »

      Tags

      Google  • Internet advertising  • layoffs  • DoubleClick  • search engine marketing

  • March 2008
  • February 2008

    • Yang Justifies Rejected Microsoft Bid

      New York Times  |  Feb 14, 08 2:07 PM CST

      Yang Justifies Rejected Microsoft Bid

      (Newser) - Jerry Yang believes Microsoft’s $44.6 billion bid for Yahoo was too low because it does not take into account the company's “unique position” in the growing online advertising market, the New York Times reports. In a letter sent to shareholders today, Yang inventoried Yahoo’s advantages: its widely-known name, its monthly traffic of 500 million visitors, and its dominance of the display ad market. More »

      Tags

      Microsoft  • Yahoo  • acquisitions  • online advertising  • Jerry Yang  • buyout  • search engine  • Steve Ballmer  • search engine marketing

  • October 2007

    • Microsoft Deal Overshadows Google's Analyst Day

      CNET  |  Oct 25, 07 12:30 AM CDT

      Microsoft Deal Overshadows Google's Analyst Day

      (Newser) - Google made some noteworthy announcements at its Google Analyst Day yesterday, but they were overshadowed by Microsoft's announcement earlier in the day that it was acquiring a $240 million stake in Facebook, a prize for which the two companies had reportedly engaged in a heated bidding war. Among Google's news: the early success of its Apps business. More »

      Tags

      Google  • Microsoft  • Facebook  • DoubleClick  • Google phone  • search engine marketing  • Google Apps

    • Lonely at the Top for Yahoo CEO Yang

      CNET  |  Oct 24, 07 12:54 AM CDT

      Lonely at the Top for Yahoo CEO Yang

      (Newser) - Being the CEO of Yahoo is no cakewalk, according to co-founder Jerry Yang, speaking yesterday at a conference in California, News.com reports. "It is a lonely job in the sense that you have to make some of the tough calls," Yang said of the job he finally took 13 years after co-founding the company. Among those tough decisions for Yang, since his ascension in June, has been how to deal with the dominance of Google. More »

      Tags

      Google  • Yahoo  • Jerry Yang  • search engine  • Web 2.0  • search engine marketing

  • June 2007

    • Is It a Top?

      Search Engine Land  |  Jun 26, 07 7:01 AM CDT

      Is It a Top?

      (Newser) - WashingtonVC has purchased the domain name SEO.com (as in "search engine marketing") for $5 million for its portfolio company Web Targeted.  With a large percentage of Web traffic now coming from search engines, optimizing Web sites for visibility to them has become one of the hottest areas in which to invest. More »

      Tags

      Web 2.0  • domain names  • web traffic  • search engine marketing

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