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Millennial Favorite Aldi Has a Big Rival in Its Sights

Taking aim at Whole Foods, chain announces $1.6B facelift

(Newser) - After siphoning business away from more upscale competitors, low-cost grocer Aldi is now going to start resembling them more in appearance. The supermarket chain will spend $1.6 billion to spruce up its US stores while keeping prices down, reports Bloomberg . The effort is targeted at big grocers like Whole... More »

In Tough Times, Aldi Promises Cheap Thrills

Shoppers turn to Aldi for cheaper groceries as recession looms

(Newser) - It may not stock Coke or tempt shoppers with fancy end-aisle displays, but bare-bones grocery chain Aldi fits these tough economics, reports Time. With Americans downgrading to cheaper stores, Aldi's generic, spartan approach is attracting customers eager to save a buck, or more, on a gallon of milk. The chain... More »

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