4 Stories

Adidas' Goal: Win Back Americans

World's no. 2 sports brand struggling in key market

(Newser) - Between 2002 and 2013, Adidas saw its overall market share more than quadruple—but in the US, the German company has recently struggled, with a retail market share of just 7% last year. And in the world of sneakers, that's a big problem: "The US is 40% of... More »

Good Luck Finding a Sports Bra That Works

One exists, but you can't buy it

(Newser) - Scientists are finally realizing what women everywhere already know: Sports bras, specifically designed to be supportive, aren’t actually all that supportive. This is because women’s breasts don’t just bounce up and down: They move in a figure-8 pattern, researchers have found, and current sports bras can’t... More »

Adidas, Puma End 60-Year Feud—With a Soccer Game

Founding brothers had falling out in 1948

(Newser) - The family feud is over. Adidas and Puma are putting aside their differences, 60 years after the brothers who founded the German sportswear giants had a falling-out. Adi and Rudolf Dassler divided the town when each started his own company in Herzogenaurach, Germany, after a disagreement during World War II.... More »

Obama's Sportswear 'Endorsements' Worth Millions

Nike, North Face get free pub from prez-elect

(Newser) - The latest high-profile sportswear-endorser doesn’t charge brands like Nike and North Face a thing to be seen wearing their logos, but his fashion choices may be worth millions, the Times of London reports. Barack Obama’s love of the gym and the basketball court is famous, and companies are... More »

4 Stories