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NEWS ABOUT: focus group

All That Attention Makes Super Bowl Ads Suck

Focus-group-esque setting leads to a lot of talking animals

(Newser) - You already know what you’re going to see during breaks in the Super Bowl action on Sunday: talking animals, talking babies, and crotch shots. Why? Because you, the public, demand it, says Tom Denari of Advertising Age . Now that sites allow viewers to rate Super Bowl ads, advertisers believe... More »

GOP Base United Vs. Obama, Little Else

For most, leadership is ineffective, or nonexistent

(Newser) - A lot of strong opinions are swirling around the Republican base, but none of them appear to point a way forward for the fractured party. GOP voters and GOP-leaning independents polled are united in their distrust of—even anger at—the Obama administration and Democrats in Congress. But second in... More »

Users Prefer Bing to Google But Won't Switch: Study

Focus group users prefer design, organization of Microsoft search engine

(Newser) - Bing, Microsoft’s new search engine, impresses users—but not enough to make them switch from Google, TechCrunch reports. Asked to rate Bing’s features, users in a study by the Catalyst Group thought Bing beat Google in almost every category, including visual design, organization, and filtering options. The exception... More »

Don't Say 'Recession,' Say 'Recovery'

Obama uses focus groups, polls to sell stimulus package

(Newser) - It’s not “infrastructure,” it’s an “investment.” It’s not a “recession,” it’s a “recovery.” Such are the pearls of wisdom Team Obama is spreading to congressional allies, Bloomberg reports. Gleaned from focus-group research and polling, these linguistic tweaks are... More »

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