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THURSDAY, NOVEMBER 26, 2009
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NEWS ABOUT: focus group

focus group stories: 2 news summaries

Users Prefer Bing to Google But Won't Switch: Study

Focus group users prefer design, organization of Microsoft search engine

Jun 26, 09 3:10 PM CDT
(Newser) - Bing, Microsoft’s new search engine, impresses users—but not enough to make them switch from Google, TechCrunch reports. Asked to rate Bing’s features, users in a study by the Catalyst Group thought Bing beat Google in almost every category, including visual design, organization, and filtering options. The exception... More »

MORE ABOUT:
Google • Microsoft • study • design • search engine • focus group • Bing • Catalyst Group

Don't Say 'Recession,'
Say 'Recovery'

Obama uses focus groups, polls to sell stimulus package

Jan 9, 09 5:59 PM CST
(Newser) - It’s not “infrastructure,” it’s an “investment.” It’s not a “recession,” it’s a “recovery.” Such are the pearls of wisdom Team Obama is spreading to congressional allies, Bloomberg reports. Gleaned from focus-group research and polling, these linguistic tweaks are... More »

MORE ABOUT:
Nancy Pelosi • Barack Obama • economic stimulus package • polling • financial crisis • focus group

2 Stories


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