customer loyalty

5 Stories

Marriott Acquisition Likely to Make Starwood VIPs Unhappy

The rewards program is not nearly as good, you see

(Newser) - Somewhere between their Westin Heavenly Beds and the room's rainfall shower system, Starwood hotel loyalists were struck Monday morning by a new reality: their beloved loyalty program would soon be gobbled up by Marriott's less-generous reward system. "It ruined my breakfast. I realized all the effort put... More »

McDonald's Coffee Drinkers Most Loyal

McD's fans beat out Dunkin' Donuts, Starbucks customers

(Newser) - It may be a burger chain, but McDonald’s is winning the battle for coffee customers’ devotion, a study finds. In a given month, just 29% of McDonald’s customers hit up Starbucks or Dunkin’ Donuts for coffee or breakfast. Meanwhile, 53% of Starbucks and Dunkin’ fans “roam,”... More »

Stingy Airlines Redeem Few Miles

Study shows big carriers turn down most requests

(Newser) - If you're hoping to redeem some of your frequent flier miles on US Airways or Delta, good luck. Those two airlines could fulfill just 10.7% and 12.9% of standard mileage award requests in a recent study, and while best-in-class Southwest could fulfill 99.3%, other US carriers didn't... More »

GM, Saturn Dealers Split on Playing Up Penske Name

(Newser) - Saturn dealerships around the country have been using the brand’s planned acquisition by Roger Penske to attract customers, the Wall Street Journal reports. "People want to buy from someone they like," said the owner of a Saturn dealership in Wichita. But dealership owners nationwide have since received... More »

Struggling Airlines Pitch Clean(er) Planes

As customers become more valued, so does customer service

(Newser) - United Airlines used to give its planes’ interiors a thorough cleaning only every 6 months to save cash. But with carriers now fighting for every passenger, cleanliness has become a crucial weapon, the Chicago Tribune reports. Some United planes now get “heavy” cleans every two weeks. “People don’... More »

5 Stories