5 Stories

Lululemon's Pants Now Testicle-Friendly

Sales of 'anti-ball crushing' pants soar in Q4

(Newser) - After offending some of its female customers , Lululemon has begun branching out into menswear. Or as CBC News plainly puts it, the Canadian company has "shifted its focus from butts to balls." For the past eight months, Lululemon has been marketing "anti-ball crushing" pants for men, made... More »

Now in Halls of Power: Jeans

Denim goes from workwear to choice of the business classes

(Newser) - Jeans used to be the uniform of teen rebels but they're now the pants of choice for world leaders and top execs trying to signal that they're serious but modern. "Dad jeans" and stonewashed denim are still no-nos in the halls of power, but crisp, pressed "power jeans"... More »

Fight Swine Flu: Wear This Suit

Japanese company says its duds slay H1N1 virus on contact

(Newser) - Want to avoid the swine flu and look sharp doing it? A Japanese menswear company has just the thing. Haruyama Trading claims its latest suit, which goes on sale today for about $590, guards against H1N1 with a thin titanium dioxide coating. The chemical, found in toothpaste and makeup, reacts... More »

Harvard Launches Preppy Menswear Line

(Newser) - Harvard University has teamed with a clothing maker to launch its own menswear line—and it's not doing much to dispel preppy stereotypes. The Harvard Yard line, billed as "a contemporary men’s wear collection based on classic Ivy League style," features short-sleeved plaid shirts, patterned jacket, seersucker... More »

Men's Spring Fashion Looks on Bright Side

Designers hope colorful offerings will keep men shopping

(Newser) - Men better get used to wearing pink, or at least orange, as menswear designers are hoping that a splash of color will get reluctant shoppers to open their wallets. Retailers are pushing bold shades for the spring season, the Wall Street Journal reports, and even labels that have emphasized traditional,... More »

5 Stories