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Chemists Stumble on First New Blue in 200 Years

Pigment also makes possible a new spectrum of colors that could be mixed using it

(Newser) - Back in 2009, a materials science professor and his students were, in a sense, playing with fire in a lab at Oregon State University—well, mixing chemicals and heating them to temperatures above 2,000 degrees anyway—when they accidentally created a new blue. The happy accident occurred during an... More »

Having Trouble Concentrating? Time to Repaint Your Room

Bright reds and yellows can improve studying

(Newser) - Is your kid having a hard time concentrating on her homework? It might be time to repaint her room, according to a new study out of Australia. Science Network WA reports researchers found that brightly colored rooms—specifically ones that are red or yellow—help students study better. “The... More »

How the World's 'Ugliest Color' Is Being Used to Save Lives

'Opaque couché' was found to remind people of death

(Newser) - In 2012, a marketing research company determined Pantone 448 C (aka "opaque couché") was the world's ugliest color —and it's been used to try to save lives ever since. Per the Guardian , GfK surveyed 1,000 smokers back then to find out which hue... More »

Bedbugs Actually Prefer Certain Colors

Like other insects, bedbugs appear to gravitate toward red and black

(Newser) - If you want to keep the bedbugs from biting, one possible deterrent may come in the form of home decorating—because bedbugs, as researchers at the University of Florida have found, seem to have strong color preferences. Reporting in the Journal of Medical Entomology , they note that the bloodsucking pests... More »

Got the Blues? You're Less Likely to See This Color

Sad people less likely to identify colors on blue-yellow axis: study

(Newser) - Got the blues? You probably aren't seeing blues clearly. That's the takeaway from a new study that finds how a person views the color blue may actually depend on mood, reports Medical Daily . Not all colors were affected in the same way. Researchers at the University of Rochester... More »

How Chameleons Really Change Their Color

New study finds it isn't just pigments

(Newser) - Chameleons may not be the only creatures on the planet capable of shade shifting, but they're probably the best at it—panther chameleons in particular. They can go from green and blue hues to yellow and red ones in a matter of minutes, and scientists say they now think... More »

Van Gogh's Reds Aren't What They Used to Be

Researchers find 'missing link' explaining changing colors

(Newser) - Look at a Van Gogh painting today, and you're not quite getting the full effect. Reports in 2013, as cited in the Guardian , revealed that the paintings were fading; studies have found yellows are turning brown. The color red is also posing a problem in works like Wheat Stack ... More »

That White Mug Makes Your Coffee Taste Bitter

Cup color can affect flavor, study says

(Newser) - Forget the latest pour-over trend. A much simpler method could improve the taste of your coffee: To make it less bitter, it may be that all you need to do is change the color of your mug, researchers say. Psychology researcher George Van Doorn got the idea for his experiment... More »

Meet the Woman Who Can See 100 Times the Colors You Can

Concetta Antico is a tetrachromat: her eyes have four cones

(Newser) - If you're a tetrachromat—which, odds are, you aren't—you can see more colors than the rest of us, thanks to an extra structure in your eyes. The structure, known as a cone, detects certain light wavelengths. With three cones, most of us can see about a million... More »

Women Feel Threatened by Peers in Red

Both men and women link color to sex

(Newser) - Researchers know that guys tend to find women in red to be alluring; now, they're investigating how women react to the color. Research headed by a University of Rochester psychologist finds that women see others wearing red "as if these other women are actively advertising" sexual availability. For... More »

2014's Color of Year: 'Radiant Orchid'

Pantone predicts pinky-purple will be the go-to color for 2014

(Newser) - The reign of emerald green is at long last over: Pantone has chosen 2014's color of the year, and it's what most would call a pinkish purple. Pantone, however, labels it "radiant orchid," and the Wall Street Journal reports that you'll soon see the shade—... More »

Hot Chocolate Actually Tastes Better in This Mug

...because it's orange

(Newser) - Should you decide to treat yourself to a steamy cup of Starbucks hot chocolate this winter, here's a tip: You'll enjoy it more if you take it home and pour it into an orange mug. Cream-colored will do, too. That's the conclusion of researchers, who decided to... More »

Next Year's Hottest Color Is ...

Orange is bold and upbeat—but may not last

(Newser) - Orange is making a comeback in everything from dishware to dresses to eyeliner in 2012, the Wall Street Journal reports. Don't quite believe it? Well, Sephora is designing orange eyelashes from feathers, and Pantone is calling "tangerine tango" the color of the year. It apparently boosts sales, too:... More »

Cadbury Now Owns This Color

Defeats Nestle in war over classic purple

(Newser) - It took a three-year battle, but Cadbury has finally won the official rights to its historic purple color. The candy company had the color, pantone 2865c, trademarked in 2008, but Nestle said the color wasn’t unique enough to deserve a trademark. Now UK officials have ruled that the shade... More »

Biblical Shade of Blue Rediscovered

Celebrated color called Tekhelet identified in 2,000-year-old cloth

(Newser) - The Bible describes a shade of blue known as tekhelet, worn in ceremonial robes and considered the most important of the ritual colors—but the color's exact appearance has puzzled scholars, who have compared it to the color of sapphires, the sea, and the sky, for centuries. Now, an Israeli... More »

Sharks Are Color-Blind

Finding could help make swimmers safer from shark attacks

(Newser) - Even the most brightly colored swimwear won't make you more interesting to a shark, according to new research. Researchers examined the retinas of 17 kinds of shark caught in Australian waters and found that the predators see the world in black and white, the BBC reports. They believe their findings... More »

2011's Color of the Year: Honeysuckle

Get ready to see hot pink ... everywhere

(Newser) - Prepare to be pretty in ... honeysuckle. The hot pink shade has been dubbed the color of the year for 2011 by color know-it-all Pantone. It predicts we'll see the shade, described by the Wall Street Journal as a "sherbety pink with a hint of red and orange zest,"... More »

Women Love Men in Red

(Newser) - Have you ever turned to a guy and thought, 'Wow, he's hot because of the x-colored shirt he's wearing?" Probably not. But, a new study out of the University of Rochester finds women really are more attracted to guys in red. Researchers asked 288 women and 25 men to look... More »

'Blacker Than Black' Is the New Black

New material could make equipment invisible to radar

(Newser) - It's intended for military use, but it may also interest fashionistas: Scientists claim to have engineered a new "blacker than black" color that absorbs far more light than any previously known shade of black. The new ultrablack metamaterial—a type of material made of components smaller than the wavelengths... More »

Bud Light's School-Color Cans Anger Colleges

(Newser) - Bud Light is rolling out cans in the colors of the nation's big colleges just in time for football season—and that has some schools fuming, the Wall Street Journal reports. Colleges worried about binge drinking think they'll be seen as sponsors of the “Fan Cans” campaign, which boasts... More »

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