Seventh Generation

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Recession Killing 'Green' Demand

Consumers say they want these products, but won't pay for them

(Newser) - Clorox had big hopes for its “Green Works” line when it introduced it in 2008, promising it would “move natural cleaning into the mainstream.” But thanks to the recession, that hasn’t actually worked out, the New York Times reports; Green Works sales have fallen from more... More »

Green Marketing Blossoms Despite Recession

'Eco-friendly' products are selling even as consumer spending dwindles

(Newser) - Manufacturers of eco-friendly products are finding themselves in the green despite the sputtering economy, Advertising Age reports. One research company reports 458 launches of products that claim to be sustainable or environmentally friendly in 2009, a trend that—if it holds—would triple the number of green launches last year... More »

2 Stories