breakfast cereal

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General Mills Out With First New Cereal in 15 Years

Tiny Toast uses mini-toast pieces sprinkled with real fruit

(Newser) - The breakfast world hasn't seen a new cereal from General Mills since the turn of the millennium, but that's about to change. The food company known for Cheerios and Cinnamon Toast Crunch has announced that consumers will be able to pour milk later this month over Tiny Toast,... More »

Babies Fed Rice Cereal Have Far Higher Arsenic Levels

Move over rice, other grains may become more popular cereal

(Newser) - Feeding infants rice cereals as first foods is taking a new hit from researchers and organizations alike, and now a new study published in JAMA Pediatrics adds to the growing chorus that rice be scaled back or put off altogether. This is because, as researchers report, infants who are fed... More »

Honey Nut Cheerios Bee Disappears

It's for a good cause: to bring awareness to declining bee population

(Newser) - He's known for tempting our tummies with the taste of nuts and honey, but it looks like Buzz the bee (or, at least, the northern version of him) will be taking a temporary hiatus. The General Mills mascot used in promotions for Honey Nut Cheerios will be taken off... More »

Get the New Usher Song... in Cheerios Boxes

'Clueless' single available in select boxes of Honey Nut Cheerios at Walmart

(Newser) - Commonly found at the bottom of cereal boxes: cheap plastic toys and, now, Usher singles? Yes, a code to download Usher's new song, "Clueless," will be available inside select boxes of Honey Nut Cheerios at nationwide Walmart stores, Billboard reports. No one's sure if the exclusive... More »

Brewer: I Bought All the Count Chocula to Make Beer

Colo. craft brewer snatched up much of Fort Collins' supply of breakfast cereal

(Newser) - For some people in Fort Collins, the annual arrival of Count Chocula cereal is a highlight of the year. So when shoppers in the Colorado town went searching for the monster-themed marshmallow delicacy, they were perturbed that they couldn't find it at either of the local Albertsons locations. "... More »

'Tony the Tiger' Voice Dead at 64

Lee Marshall was also wrestling announcer, rock DJ

(Newser) - One of America's most iconic voices is no more. Lee Marshall, who began voicing Tony the Tiger in Kellogg's Frosted Flakes ads in 1999, has died of esophageal cancer at the age of 64. Marshall "spoke in deep, rich, practically evangelical tones," the Los Angeles Times... More »

Kellogg's 'Immunity' Claim Stokes H1N1 Ire

Company profiting from parents' swine flu fears, critics charge

(Newser) - Kellogg's claim that its cereal has immunity-boosting powers is a cheap way to capitalize on parents' swine flu fears, critics tell USA Today . "This one belongs in the hall of fame," says the director of Yale's Rudd Center for Food Policy and Obesity. The boxes in question announce... More »

Worst Cereals Are Most Heavily Marketed to Kids

Industry's promise to self-regulate an 'abject failure'

(Newser) - Cereals marketed to kids are drastically less nutritious than those pitched to adults, despite industry promises to clean up its act, finds a new study from Yale’s Rudd Center for Food Policy and Obesity. The study confirms what a quick glance at the cereal aisle would tell you: Cereals... More »

FDA Warns Cheerios to Ease Off Health Claims

(Newser) - The FDA has a message for Cheerios: You're a cereal, not a wonder drug. The agency says General Mills must tone down its health claims or risk having its product yanked off shelves, the New York Daily News reports. The cereal box makes all sorts of claims about lowering cholesterol... More »

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