4 Stories

Bolt Signs Running's Biggest Sponsorship Ever

'It's all about fashion,' sprinter says of Puma deal

(Newser) - Usain Bolt has just signed the biggest sponsorship deal in track-and-field history—and one of the biggest in sports history, period. The deal extends Bolt’s long-standing relationship with Puma, which has sponsored him since he was 15. Puma hasn’t released the exact figures, but sources tell the Guardian... More »

Elin Making Deal —With Puma?

Nordegren could be face of new line—by Tiger Woods' sponsor's rival

(Newser) - It may not have been her first choice of revenge, but Elin Nordegren’s potential sponsorship deal is pretty good nonetheless. As cheating hubby Tiger Woods keeps losing sponsors, Elin may be gaining one—with (Tiger sponsor) Nike’s arch-rival, Puma. A company official tells TMZ they are in “... More »

Adidas, Puma End 60-Year Feud—With a Soccer Game

Founding brothers had falling out in 1948

(Newser) - The family feud is over. Adidas and Puma are putting aside their differences, 60 years after the brothers who founded the German sportswear giants had a falling-out. Adi and Rudolf Dassler divided the town when each started his own company in Herzogenaurach, Germany, after a disagreement during World War II.... More »

Chuck Taylor (and Other Sneaker Names) Revealed

No, Adidas is not an acronym

(Newser) - Some sneaker names are obvious—Air Jordan, anyone? But Mental Floss uncovered the origins of some popular brand names that are a bit more mysterious:
  • Converse Chuck Taylor All Star: A former high school basketball star, Chuck Taylor joined the Converse team in 1921 and helped launch the shoe to
... More »

4 Stories