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July 25, 2008 6:24:32 PM CDT

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Stories related to: commercials

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17 Stories

  • July 2008

    • Under Armour Masters Product Placement

      newser  |  Baltimore Sun  |  33 minutes ago

      Under Armour Masters Product Placement

      There was a time when Baltimore sportswear maker Under Armour had to pay for advertising. No more, the Sun reports: its distinctive opposing-U shape has become ubiquitous in film and TV, prominently displayed in productions from Any Given Sunday to The Wire . During the first 3 months of 2008, Under Armour made no fewer than 3,000 appearances on cable TV. More »

      Tags

      sports  • commercials  • clothing  • Baltimore  • athletics  • product placement

  • February 2008

    • 'Jackie Moon' Plugs Old Spice

      newser  |  Los Angeles Times  |  Feb 27, 08 12:10 PM CST

      'Jackie Moon' Plugs Old Spice

      In its latest move to shed its image as a '70s relic, Old Spice has hired a '70s relic as its spokesman: the Afro-ed, headband-sporting basketball player Jackie Moon. Old Spice hopes Moon, a Will Ferrell character starring in the upcoming Semi-Pro , will attract the coveted young male demographic with humor, the LA Times reports. More »

      Tags

      basketball  • advertising  • Michigan  • commercials  • Will Ferrell  • Semi-Pro  • 1970s  • Dos Equis  • young males

    • Lawyers' Ads Make for Legal Circus Indeed

      newser  |  Wall Street Journal  |  Feb 7, 08 1:46 PM CST

      Lawyers' Ads Make for Legal Circus Indeed

      A law firm running ads is often frowned upon by its legal peers, and such advertising is subject to strict standards in many states. But with New York cracking down on TV spots depicting lawyers as giants or offering counsel to aliens, firms are fighting back, the Wall Street Journal reports, asserting the ads are within their free-speech rights. More »

      Tags

      advertising  • lawyer  • commercials

    • Super Bowl Ads Score With Upbeat Humor

      newser  |  Wall Street Journal  |  Feb 4, 08 10:25 AM CST

      Super Bowl Ads Score With Upbeat Humor

      Coke topped Pepsi thanks to Charlie Brown, Budweiser’s Hank the Horse made viewers cry, and Tide to Go’s talking coffee stain scored the second-biggest upset of Super Bowl XLII. Madison Avenue outpaced expectations in the annual adfest that accompanies the NFL’s title game, reports the Wall Street Journal. The New York Times notes the agreeably lighter tone of this year's crop. More »

      Tags

      commercials  • Super Bowl XLII  • tv ads

    • The 11 Best Super Bowl Ads

      newser  |  Entertainment Weekly  |  Feb 3, 08 2:56 PM CST

      The 11 Best Super Bowl Ads

      There's probably supposed to be a game or something on tonight, but for legions of Americans, Super Bowl Sunday is all about the commercials. EW jumped in its way-back machine and dug up the 11 most memorable big-game distractions. They were: Cindy Crawford drinks a Pepsi (1992) The Ridley Scott-directed 1984 Macintosh ad (1984) Jordan and Bird's Shoot-off (1993) More »

      Tags

      list  • television  • advertising  • Super Bowl  • commercials  • Super Bowl ads

  • January 2008

    • Subway Sues Quiznos Over Ad Contest

      newser  |  New York Times  |  Jan 29, 08 7:30 PM CST

      Subway Sues Quiznos Over Ad Contest

      Subway is suing Quiznos after the sub-maker invited fans to drum up ads for an online contest, the New York Times reports. Two years ago, Quiznos offered $10,000 to the fan whose ad best compared Quiznos subs to Subway's "with Quiznos being superior." Subway fumed after seeing its sandwiches kicked, mocked, and destroyed on a website that has since been taken down. More »

      Tags

      lawsuit  • advertising  • commercials  • contest  • Subway  • false advertising

    • Super Bowl Ads Mirror US Mood

      newser  |  MSNBC  |  Jan 21, 08 6:40 PM CST

      Super Bowl Ads Mirror US Mood

      Super Bowl ads reveal the economic tenor of our times, MSNBC reports. Boom times spark creative commercials, like Apple's famed Ridley Scott-directed "1984" plug, which aired as economic confidence was rising. “Every year it really does mirror the biggest trends that year—what’s happening in the economy and what’s happening in the culture,” says an Adweek critic. More »

      Tags

      television  • US economy  • football  • advertising  • Super Bowl  • commercials  • Ridley Scott  • tv ads

    • 'Idol' Charges Record Ad Rates

      newser  |  Bloomberg  |  Jan 14, 08 3:25 PM CST

      'Idol' Charges Record Ad Rates

      "American Idol"—TV's undisputed ratings champ with its biggest competitors sidelined by the writers strike—is setting records for ad prices. "It's the biggest thing in a landscape where there aren't as many big things as there used to be,'' an ad buyer tells Bloomberg. The price of a 30-second spot bought now rather than in advance tops $900,000. More »

      Tags

      television  • advertising  • News Corp  • Hollywood writers' strike  • Fox  • American Idol  • commercials  • network TV

    • Verizon Sues Alltel Over Guinea Pig Ad

      newser  |  The Register  |  Jan 6, 08 1:23 PM CST

      Verizon Sues Alltel Over Guinea Pig Ad

      Verizon Wireless is suing rival Alltel for false advertising over a television commercial featuring a vicious guinea pig, the Register reports. In the ad, a caged rodent named Alice is compared to Verizon customers who lack the freedom to change calling plans without extending their contracts. Released from her cage, Alice goes for the jugular of a Verizon rep. Verizon says that it no longer requires customers to extend contracts. More »

      Tags

      cell phones  • Verizon  • telecom industry  • commercials  • telephone  • false advertising  • Alltel

    • Homemade Ad Tops Best List

      newser  |  USA Today  |  Jan 1, 08 8:28 PM CST

      Homemade Ad Tops Best List

      The best ad of 2007 cost 12 bucks to make. The winner of the Doritos Super Bowl commercial contest took best ad honors in USA Today 's poll of ad pros and couch potatoes. And that wasn't even the most authentic or irreverent item on the list. The winners are: Best Ad: Doritos Best Viral Video: Dove's Evolution More »

      Tags

      list  • advertising  • marketing  • commercials

  • December 2007

    • And Now, South Korea Gets a Word From Its Sponsors

      newser  |  Wall Street Journal  |  Dec 13, 07 10:55 AM CST

      And Now, South Korea Gets a Word From Its Sponsors

      South Koreans long accustomed to watching uninterrupted boob tube are about to get a jolt of commercial reality—the Korean broadcasting agency has bowed to years of pressure and will at last legalize ads during TV shows. Laws had forbidden even private channels from commercial interruptions, and ads were screened in blocks after shows, which most viewers switched off, writes the Wall Street Journal . More »

      Tags

      television  • advertising  • South Korea  • commercials  • advertisers

  • November 2007

    • NBC Looks to TiVo to Help Sell Clients

      newser  |  Wall Street Journal  |  Nov 27, 07 12:22 PM CST

      NBC Looks to TiVo to Help Sell Clients

      NBC Universal will begin using viewership data gleaned from TiVo digital video recorders beginning in January, making it the first of the major networks to have access to second-by-second ratings of programming and commercials from TiVo, reports the Wall Street Journal . The network hopes TiVo will help it develop effective ways to target viewers who use DVRs to skip commercials. More »

      Tags

      television  • NBC  • NBC Universal  • commercials  • Nielsen Ratings  • TiVo  • DVR  • Bravo  • Nielsen Media Research  • Telemundo

    • Charmin Icon Dies at 91

      newser  |  Associated Press  |  Nov 19, 07 10:57 PM CST

      Charmin Icon Dies at 91

      Dick Wilson, the actor who played Charmin's Mr. Whipple for 21 years, died today at the age of 91, the AP reports. Although he did stints at Disney and had parts in popular television shows of the 1960s, Wilson will be widely remembered as the uptight grocer who urged customers, "Please, don't squeeze the Charmin." More »

      Tags

      celebrity  • obituary  • commercials  • pop culture

    • Soon, Advertisers Will Get You Too

      newser  |  Wall Street Journal  |  Nov 8, 07 12:08 PM CST

      Soon, Advertisers Will Get You Too

      With cable companies crowding the TV recording industry it once lorded over, TiVo has found a new revenue stream – selling advertisers info about commercial skippers. Already purveyors of minute-by-minute ratings for shows, TiVo will now offer demographic details to hungry advertisers, the Wall Street Journal reports. “I want to know which segments of my customers are skipping my ads,” one marketer said. More »

      Tags

      television  • advertising  • marketing  • commercials  • TiVo  • DVR

  • July 2007

    • Office Rents Soar in US

      newser  |  Wall Street Journal  |  Jul 5, 07 1:50 PM CDT

      Office Rents Soar in US

      The price of office space has surged nationwide due to a dwindling store of vacant commercial property and picky landlords increasingly keen on attracting well-heeled tenants. Across the country, leases spiked an average of 3.1% in the second quarter, following an increase of 2.8% in the first. More »

      Tags

      US economy  • real estate  • Manhattan  • commercials  • office  • rent  • property  • office buildings  • rentals

  • April 2007

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