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NEWS ABOUT: QVC

Why QVC Is Brilliant

For starters, it makes viewers feel like friends

(Newser) - Nearly 25 years after its inception, the QVC network has become "one of the most effective retailing machines ever invented," writes self-described "closet fan" Megan McArdle at the Atlantic . The network didn't reinvent retail, but it's perfected many of its tenets, she explains. Among them:
  • Intimacy: QVC's
... More »

Mizrahi Hits Cable TV, Hawks Cheesecake

(Newser) - Fashion designer Isaac Mizrahi is back, designing for Liz Claiborne, hosting a Bravo show, and … hawking cheesecake? A new QVC series will follow Mizrahi in his daily life and record his colorful chatter as he sells everything from food to furniture, the Wall Street Journal reports. As for the... More »

Billy Mays, 'Hendrix' of Pitchmen, Is Buried

(Newser) - TV pitchman Billy Mays was laid to rest today in his hardscrabble hometown of McKees Rocks, Pa., the Pittsburgh Post-Gazette reports. Friends described his determined rise from the mill town to the malls of New Jersey to the hallowed heights of the Home Shopping Network. “If there was a... More »

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