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MONDAY, NOVEMBER 23, 2009
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NEWS ABOUT: Kevin Turner

Kevin Turner stories: 1 news summaries

 Microsoft Ad 
 Campaign Gets 
 Under Apple's Skin 

Laptop-browsing spot may be boosting Microsoft's 'value perception'

Jul 16, 09 2:15 PM CDT
(Newser) - Apple demanded Microsoft ditch TV ads featuring shoppers mulling the relative value of PCs and Macs, CNET reports. In the ads, which Microsoft’s chief operating officer calls “completely unscripted,” shoppers get to keep money they save by choosing a PC over a Mac. “We got a... More »

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retail • Microsoft • shopping • Apple • commercials • laptop • ad campaign • MacBook • notebooks • comparison shopping • Kevin Turner

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