Smokey Bear

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Smokey Bear's Fire Still Burning at 65

But some criticize his simple message

(Newser) - He turns 65 this year, but Smokey Bear’s nowhere near extinguished, the Los Angeles Times reports. The mascot remains as fiercely beloved by baby boomers as he is fiercely protected by the government: Federal law keeps his image from unauthorized use, which can result in a $150,000 fine....

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