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MONDAY, NOVEMBER 23, 2009
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NEWS ABOUT: brand loyalty

brand loyalty stories: 1 news summaries

(Newser) - United Airlines’ dismal service and financial stature may soon send it to Chapter 11, but that doesn’t mean it isn’t a “teachable moment,” Shaun Rein writes in Forbes. Herewith, three lessons:
  • Loyal customers return: "Consumers are more price sensitive in this economy,
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bankruptcy airline industry United Airlines transportation air travel customer service employees morale brand loyalty

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