brand loyalty

6 Stories

New iPhone May Be an E-Wallet

Apple reportedly teaming up with credit card companies for iPhone 6

(Newser) - For detractors who complain that their iPhones just don't do enough, Apple may be upping the ante. Rumors are swirling that when the iPhone 6 is unveiled on Sept. 9 , it's not only going to play music, surf the Internet, and make phone calls—it will also function... More »

Why We No Longer Care About Brands

Online reviews give us all the information we need: James Surowiecki

(Newser) - Once, a company could depend on its reputation to earn sales: Customers were willing to buy a GM car or Sony device based on advertising and prior experience with the brand. Then came Consumer Reports, JD Power, and most importantly, the Internet. Now, consumers have a wealth of information on... More »

McDonald's Coffee Drinkers Most Loyal

McD's fans beat out Dunkin' Donuts, Starbucks customers

(Newser) - It may be a burger chain, but McDonald’s is winning the battle for coffee customers’ devotion, a study finds. In a given month, just 29% of McDonald’s customers hit up Starbucks or Dunkin’ Donuts for coffee or breakfast. Meanwhile, 53% of Starbucks and Dunkin’ fans “roam,”... More »

Despite Haters, Kim Kardashian's Brand Soars

To many consumers, she's an entrepreneur

(Newser) - Kim Kardashian is nothing if not polarizing. A New York Times profile acknowledges that for every person who hates her (her fans are "classless, tasteless, and clueless sheep," says one) there are many more who will follow her on Twitter, wear her clothes, buy products she's endorsed, and... More »

Toyota Faces Massive Ad Buy to Rescue Brand

Recall leaves company's reputation in tatters

(Newser) - Toyota is going to have to shell out for the biggest and best ad campaign in its history to have any hope of bouncing back from the recall disaster, ad industry execs say. The company—which is losing an estimated $400 million a week while sales and production are suspended—... More »

Doomed United Is Textbook of Biz Don'ts

(Newser) - United Airlines’ dismal service and financial stature may soon send it to Chapter 11, but that doesn’t mean it isn’t a “teachable moment,” Shaun Rein writes in Forbes. Herewith, three lessons:
  • Loyal customers return: "Consumers are more price sensitive in this economy, and they are
... More »

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