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NEWS ABOUT: brand loyalty

McDonald's Coffee Drinkers Most Loyal

McD's fans beat out Dunkin' Donuts, Starbucks customers

(Newser) - It may be a burger chain, but McDonald’s is winning the battle for coffee customers’ devotion, a study finds. In a given month, just 29% of McDonald’s customers hit up Starbucks or Dunkin’ Donuts for coffee or breakfast. Meanwhile, 53% of Starbucks and Dunkin’ fans “roam,”... More »

Despite Haters, Kim Kardashian's Brand Soars

To many consumers, she's an entrepreneur

(Newser) - Kim Kardashian is nothing if not polarizing. A New York Times profile acknowledges that for every person who hates her (her fans are "classless, tasteless, and clueless sheep," says one) there are many more who will follow her on Twitter, wear her clothes, buy products she's endorsed, and... More »

Toyota Faces Massive Ad Buy to Rescue Brand

Recall leaves company's reputation in tatters

(Newser) - Toyota is going to have to shell out for the biggest and best ad campaign in its history to have any hope of bouncing back from the recall disaster, ad industry execs say. The company—which is losing an estimated $400 million a week while sales and production are suspended—... More »

Doomed United Is Textbook of Biz Don'ts

(Newser) - United Airlines’ dismal service and financial stature may soon send it to Chapter 11, but that doesn’t mean it isn’t a “teachable moment,” Shaun Rein writes in Forbes. Herewith, three lessons:
  • Loyal customers return: "Consumers are more price sensitive in this economy, and they are
... More »

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