Super Bowl XLIV

19 Stories

Go Daddy Will Push .co Suffix in Super Bowl Ads

Internet registrar readies big push

(Newser) - The new web domain suffix ".co" is about to get a whole lot more exposure. Go Daddy, which manages half of America's web addresses, will push the suffix in two Super Bowl ads, reports the Los Angeles Times . It will do so in typical Go Daddy fashion, with racy... More »

A Call for Separation of Church and Sports

Football players leave much to be desired as Christian role models

(Newser) - Christian evangelicals must be pretty amped up by the high profile of their religion in professional sports, David Gibson writes, but the "cozy coupling" of church and sport has its dark side. First, there’s what commentator Shirl James Hoffman recently called the “cheap grace” of athletic faith.... More »

Saints Afterglow Warms Chilly Mardi Gras

Traditional Fat Tuesday festivities more Super than usual

(Newser) - The fleur-de-lis symbol of the hometown Saints was much in evidence during New Orleans’ Mardi Gras celebrations, which, despite what the Times-Picayune describes as “artic air,” were even merrier than ever as the Big Easy continued to fete the NFL team’s Super Bowl victory. Indeed, one reveler... More »

New Orleans Fetes Saints

Thousands jam parade route for Super Bowl champs

(Newser) - A week ahead of Fat Tuesday, aka Mardi Gras, the Super Bowl champion New Orleans Saints celebrated "Dat Tuesday." Carnival floats carrying players, coaches and team owner Tom Benson rolled past tens of thousands of members of "Who Dat" nation in a victory parade. The Mardi Gras-flavored... More »

Super Bowl TV Rating Breaks All-Time Record

Audience of 106.5M tops 1983 M*A*S*H finale viewership

(Newser) - This year's Super Bowl was the most-watched TV program of all time, with 106.5 million viewers. More than two-thirds of American TVs in use were tuned in to the Saints' 31-17 upset of the Colts, a figure that soared to 82% in New Orleans and 80% in Indianapolis, reports... More »

Records Tied or Broken at Super Bowl XLIV

Drew Brees has highest career completion percentage

(Newser) - Last night's Super Bowl didn't just net the Saints a win, but added some names to the record books as well. At 82.1%, QB Drew Brees now has the highest Super Bowl career completion percentage. The New Orleans Times-Picayune takes a look at other new records:
  • Most completions: The
... More »

Dave Asked Conan to Be in Ad

But then-'Tonight Show' host didn't have time

(Newser) - Last night’s Leno/Letterman/Oprah Super Bowl ad could have been even more epic; Dave originally wanted Conan in it, too. Late Show executive producer Rob Burnett called Conan’s producer to ask if the red-coiffed one would do the spot, but O’Brien was hard at work finishing his Tonight ... More »

Saints Teach New Orleans to Hope

Here's one rebuilding project that went right

(Newser) - The Saints’ Super Bowl victory was a transcendent moment for New Orleans, “because since Hurricane Katrina, the Saints are much more than just a football team—they are a civic cause” writes the New Orleans Times-Picayune in an editorial today. “They embodied our resilience and our unity” and... More »

Best, Worst Super Bowl Ads

Megan Fox is great, but most ads are in 'meh' territory

(Newser) - It's a rare year when the Super Bowl itself eclipses the ads, but 2010 was such a year. Bob Garfield declares in Advertising Age that most of the spots were skippable and asserts he is "totally pro-TiVo." His picks for a few of the (relatively speaking) best and... More »

Google Runs 1st Super Bowl Ad

Search giant breaks into big time with romantic spot

(Newser) - After countless rumors and one coy tweet, Google aired its first Super Bowl ad tonight. The spot, "Parisian Love," traces a romance through search queries and results, beginning with "study abroad paris france" and ending with "how to assemble a crib." CEO Eric Schmidt hinted... More »

Saints Fans Start Mardi Gras Early

Streets of New Orleans fill with celebrating fans

(Newser) - Music filled the air and Saints fans filled the streets tonight as New Orleans celebrated the hometown team's first Super Bowl victory. Jubilant supporters shook off the devastation of Hurricane Katrina and started Carnival-style revelry a week and a half before Mardi Gras. "You can't describe it. It's so... More »

Yes, That Was Leno With Oprah and Letterman

Late-night rivals spice up Super Bowl ad competition

(Newser) - This year's most talked-about Super Bowl commercial was a Late Night promo featuring David Letterman, Oprah Winfrey, and an unexpected third party—Jay Leno. Oprah and Letterman appeared in a similar spot when her Chicago Bears lost to his Indianapolis Colts 3 years ago, before Leno became America's Villain. "... More »

Saints Stun Colts, 31-17

New Orleans makes upset look easy as Indy receivers go AWOL

(Newser) - The New Orleans Saints stymied Peyton Manning, then intercepted him to seal the Super Bowl, rallying to beat the Indianapolis Colts tonight in Miami, 31-17. Tracy Porter intercepted a pass from Manning and sprinted 74 yards for a touchdown and a 31-17 lead with 3:12 left. Playing in the... More »

Your Guide to the Big Game

From why everyone feels disrespected to who wins

(Newser) - If you’re just getting up to speed on Sunday’s Super Bowl between the New Orleans Saints and Indianapolis Colts, Jason Gay has the insider’s guide to America’s “overcooked spectacle” of an homage to ancient Rome:
  • The overarching theme is disrespect. The Saints feel it because
... More »

Why Saints LB Scott Fujita Makes the Ladies Swoon

He's pro-choice, pro-gay rights, and wants to be a teacher

(Newser) - We all know the big names playing in tomorrow’s Super Bowl—Peyton Manning, Drew Brees, Reggie Bush—but Irin Carmon has an enormous crush on Saints linebacker Scott Fujita, and thinks you should, too. Some reasons why, per Jezebel :
  • Though he was given up for adoption by a teen
... More »

Brownie's Pick? Um, Not New Orleans

Michael 'heckuva job, Brownie' Brown says he just follows Colts

(Newser) - The Indianapolis Colts have perhaps taken over as public enemy No. 1 in New Orleans ahead of tomorrow’s Super Bowl matchup with the Saints, but that’s not stopping Michael Brown from trying to get the crown back. Brown, whose handling of Hurricane Katrina as head of the FEMA... More »

Sold: All CBS' Super Bowl Ad Spots

62 slots are filled at $2.5 to $3M apiece, with a payday of around $200M

(Newser) - CBS has already sold all of the in-game ad slots for the Super Bowl, quite a feat considering networks often scramble for ad buyers well into the week preceding the game even when the economy is up. The network claims to have sold only the 62 formatted spots, but an... More »

CBS Open to More Super Bowl Advocacy Ads

After flap over pro-life piece, 'responsibly produced' spots OK

(Newser) - After various advocacy groups cried foul over CBS’ decision to eschew its usual policy and air an ad during the Super Bowl that will feature Heisman Trophy winner Tim Tebow and carry a pro-life message, the network said today it will allow similar spots during the Feb. 7 broadcast—as... More »

CBS to Super Bowl Advertisers: Make an Offer

(Newser) - CBS is selling ad time for Super Bowl XLIV for $2 million to $3 million … or best offer, media buyers tell Advertising Age. Not wanting to wind up like NBC, which boldly declared that 30-second spots would cost an average $3 million, only to see sales evaporate when the... More »

19 Stories