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NEWS ABOUT: sponsor

Mercedes Buys Naming Rights to Superdome

Luxury carmaker signs 10-year deal despite Katrina memories

(Newser) - The New Orleans Superdome, home stadium to the NFL's Saints, will soon be sponsored and rebranded by Mercedes-Benz USA, reports Adweek . The luxury car manufacturer signed a 10-year agreement to link its name to the Saints' turf—despite the Superdome's lingering association as a makeshift refugee camp for... More »

Colbert Sponsors US Speedskating, for Free

Comedian is counting on fans to step up after sponsor's bankruptcy

(AP) - Of the many countries participating at the Vancouver Olympics, add Colbert Nation to the list. On last night's Colbert Report, Stephen Colbert announced his show has become the primary sponsor of the US speedskating team. What he didn't announce: He's not actually paying them a dime, he's just calling on... More »

Tweet a Commercial, Make a Quick Buck

Twitterverse split on ethics of Sponsored Tweets

(Newser) - A new company is brokering deals between businesses and Twitterers who want to make a few extra bucks plugging products, Time reports. The founder of the website Sponsored Tweets says 7,000 enterprising Twitterers have signed up for the service in its first month. Twitterers get paid based on a... More »

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