General Mills breakfast cereal

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'Classic Trix' Is Already Back

Version with artificial colors, flavors will return to shelves

(Newser) - Trix is back to its old tricks: The colorful cereal will once again be made with artificial dyes and flavors, nearly two years after they were banished from the cereal, the AP reports. Food maker General Mills said Thursday that Classic Trix will return to supermarket shelves in October. But... More »

General Mills Out With First New Cereal in 15 Years

Tiny Toast uses mini-toast pieces sprinkled with real fruit

(Newser) - The breakfast world hasn't seen a new cereal from General Mills since the turn of the millennium, but that's about to change. The food company known for Cheerios and Cinnamon Toast Crunch has announced that consumers will be able to pour milk later this month over Tiny Toast,... More »

General Mills Slashes Sugar in Kids' Cereals

Cut affects Cocoa Puffs, Lucky Charms, 8 other breakfast treats

(Newser) - General Mills is bowing to consumer pressure and cutting the amount of sugar in all of its cereals aimed at children, the third time in three years the food giant has taken its sweet breakfast treats down a notch. The goal this time is bring the amount of sugar per... More »

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