General Mills breakfast cereal – News Stories About General Mills breakfast cereal - Page 1

John Oliver Challenges Cheerios to Drop F-Bomb

Jun 2, 2021 12:13 AM CDT

John Oliver Goes on a Cereal Rant

Challenges Cheerios to drop an F-bomb

(Newser) - Late night host John Oliver has a big issue with ... breakfast cereals. In a web exclusive video , the Last Week Tonight host ranted about the tendency of cereal brands to deliver "empty nonsense" and meaningless "positivity" jargon in their ad campaigns and on social media. "No one...

Guy Says Shrimp Tails Were in His Cinnamon Toast Crunch

Day's Biggest Mystery Involves
Box of Cinnamon Toast Crunch

Mar 23, 2021 2:30 PM CDT

Day's Biggest Mystery Involves Box of Cinnamon Toast Crunch

Jensen Karp accuses company of gaslighting him over what he says were shrimp tales

(Newser) - Comedian Jensen Karp is accusing General Mills of "gaslighting" him after he complained that his bowl of Cinnamon Toast Crunch was more like Crustacean Crunch. Karp said when he complained Monday that he had found shrimp tails in his cereal—photo here —the company offered to replace the...

To Woo Millennials, 4 Cereals
Are 'Kicking It Old School'

Sep 24, 2020 9:25 AM CDT

To Woo Millennials, 4 Cereals Are 'Kicking It Old School'

Cocoa Puffs, Trix, Cookie Crisp, Golden Grahams are going back to the '80s

(Newser) - If your Cocoa Puffs taste especially chocolatey lately, it's not your imagination. That's because General Mills is tapping into consumer nostalgia in an effort to woo millennials and others via an update on four of its breakfast cereals, Food Dive reports. Or is that a backdate? "Your...

'Classic Trix'
Is Already Back

Sep 21, 2017 5:11 PM CDT

'Classic Trix' Is Already Back

Version with artificial colors, flavors will return to shelves

(Newser) - Trix is back to its old tricks: The colorful cereal will once again be made with artificial dyes and flavors, nearly two years after they were banished from the cereal, the AP reports. Food maker General Mills said Thursday that Classic Trix will return to supermarket shelves in October. But...

General Mills
Out With First
New Cereal
in 15 Years

Jun 7, 2016 7:57 AM CDT

General Mills Out With First New Cereal in 15 Years

Tiny Toast uses mini-toast pieces sprinkled with real fruit

(Newser) - The breakfast world hasn't seen a new cereal from General Mills since the turn of the millennium, but that's about to change. The food company known for Cheerios and Cinnamon Toast Crunch has announced that consumers will be able to pour milk later this month over Tiny Toast,...

General Mills Slashes
Sugar in Kids' Cereals

third cut in 3 years

Dec 10, 2009 10:06 AM CST

General Mills Slashes Sugar in Kids' Cereals

Cut affects Cocoa Puffs, Lucky Charms, 8 other breakfast treats

(Newser) - General Mills is bowing to consumer pressure and cutting the amount of sugar in all of its cereals aimed at children, the third time in three years the food giant has taken its sweet breakfast treats down a notch. The goal this time is bring the amount of sugar per...