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NEWS ABOUT: Axe body spray

It's On: Axe Mocks Old Spice Guy

But Axe will need to step it up a notch if it wants to win

(Newser) - It seems like nothing can come close to the popularity achieved by the “Old Spice man.” Nonetheless, competing deodorant Axe is ready try. Axe’s latest billboard declares that its scent is “for men who'd rather be with a woman than on a horse,” Time's NewsFeed... More »

Kids Use Body Spray to Light Selves on Fire

YouTube videos are fueling the craze, warn authorities

(Newser) - Authorities are warning of a risky trend fueled by YouTube videos: boys are spraying Axe Body Spray on their skin or clothes and igniting it. Five sixth-graders in Washington state have been caught in recent weeks, though none were injured, the Tacoma News Tribune reports. In a letter to parents,... More »

To Sell Your Mediocre Product, Just Add Sex

Risqué ads send a message, but maybe not what the marketer intends

(Newser) - Everyone knows sex sells—everything from Axe body spray to fast food. But behind the fog of marketing, what does it mean that a fast-food chain, for example, chooses Paris Hilton's gyrating form to sell you burgers? That it has nothing better to go on, writes Mark Barrett. Getting brand... More »

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