Sealed Air

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Gasp: New Bubble Wrap Is Unpoppable

Fear not: The original version isn't going anywhere

(Newser) - For decades after its invention in 1957, Bubble Wrap was consistently maker Sealed Air’s top seller. By 2012, the adored product had deflated to just 3.6% of its sales. Its new top seller: liquid foam, reports the Wall Street Journal . Why the hate on Bubble Wrap? Well, space... More »

Happy 50th, Bubble Wrap

Iconic packing material-slash-plaything celebrates a half-century

(Newser) - A beloved product originally intended as a funky wallcovering celebrates its 50th anniversary this year with the popping not of champagne corks but of bubbles—the bubbles in Bubble Wrap. Bubble Wrap (yes, it's a trademark) brings in more than $4 billion a year for its New Jersey-based manufacturer and... More »

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