16 Stories

What Happens When a Beer Truck Crashes Into a Chips Truck

That's one tasty Florida highway

(Newser) - It wasn't a happy hour for some central Florida drivers when trucks carrying Busch beer and Frito-Lay chips collided, spilling them both along Interstate 95 early Wednesday morning near Melbourne in what KUSA is calling a "couch potato's dream." Per the AP , Florida Highway Patrol spokeswoman... More »

Cappuccino Potato Chips? America Says No

But Wasabi Ginger wins Lay's annual contest

(Newser) - Good news, Americans: You don't live in a country that tolerates cappuccino-flavored potato chips. But if Wasabi Ginger sounds equally dubious, well, pack your bags, because that's the winner of Lay's contest that gives people a chance to create a new flavor. Also-ran finalists included Mango Salsa... More »

New from Lay's: Chocolate-Covered Potato Chips

Limited-time snack arrives for holidays

(Newser) - Finally, Frito-Lay is saving you the trouble of physically dipping your potato chips in chocolate sauce. The company is releasing milk chocolate-covered chips for the holidays, and they're set to hit shelves next week—though only at Target, and only for a limited time, USA Today reports. "When... More »

How Scientists Get You to Love Junk Food

Cadbury, Kraft, Frito-Lay hire the experts

(Newser) - The makers of American junk food have your personal taste—but not your personal health—down to an exact science, the New York Times Magazine reports. With Americans plagued by obesity and type 2 diabetes , companies like Cadbury Schweppes, Kraft, and Frito-Lay are hiring experts to conduct lengthy studies on... More »

Coming Soon: Caffeinated Cracker Jacks

Called Cracker Jack'd, of course

(Newser) - Because the world needs one more caffeinated product: The maker of Cracker Jacks will be rolling out a Cracker Jack'd line that includes two varieties with coffee as an ingredient, reports Advertising Age . Each 2-ounce serving will have 70mg of caffeine, which is in the ballpark (on the low... More »

Woman Sues Frito-Lay Over 'All Natural' Claims

Tostitos, Sun Chips made with genetically modified oil: suit

(Newser) - Almost exactly one year ago, your helpful Newser editors informed you that Frito-Lay had big plans for 2011: to make 50% of its line from "all-natural" ingredients. And according to one California woman, that effort has been a big fail. Julie Gengo has filed a class-action lawsuit against Frito-Lay,... More »

Doritos Creator to Have Chips Tossed Into Grave

Arch West died last week at age 97

(Newser) - Not even death can come between a man and his Doritos. Arch West, the Frito-Lay marketing exec credited with inventing the chip brand, died last week at age 97, reports the AP , and his Oct. 1 graveside service will feature the chips he dreamed up after stumbling upon a San... More »

Sun Chips Tries Again With Quieter Bag

Company debuts new biodegradable packaging

(Newser) - Sun Chips is out with another biodegradable bag, but this time it swears you won't need ear protection. Frito-Lay backtracked on last year's really, really loud version amid complaints, ridicule, and poor sales. Now the company has begun putting a new biodegradable bag on shelves (for the "Original" chips),... More »

Frito-Lay to Make Half Its Chips All-Natural

But don't expect Doritos or Cheetos to join the party

(Newser) - Frito-Lay: Health food company? Well, not exactly, but the oft-maligned snack maker is giving its line a makeover that should play well with the Whole Foods crowd. Starting in 2011, 50% of its line will be made from all-natural ingredients, USA Today reports. That means no more sodium diacetate in... More »

Sun Chips Dumps Loud —and Green—Bag

No one wants their chips to sound like a jet engine, apparently

(Newser) - Frito-Lay tried to go green, it really did, but that compostable Sun Chips bag was just too darn loud . The biodegradable bag, made from plant material, made more of a splash for its ridiculous volume than it did for its ability to be recycled, and has been compared to a... More »

15 Really, Really Awful New Potato Chip Flavors

A scathing look at Walkers' faux-international flavors

(Newser) - Walkers Crisps—the British version of Lay’s—is celebrating the World Cup the best way it knows how: by launching a whopping 15 new flavors of potato chips, each modeled after a different World Cup nation. There’s just one problem, writes Charlie Brooker of the Guardian : They’re... More »

Small Firm Nabs $650K Prize for Super Bowl Ad

Crafty dog spot from small NC firm comes in 2nd with viewers

(Newser) - A crafty dog and a bag of Doritos combined to create a memorable Super Bowl ad and a big payday for a small North Carolina production company—$650,000. The firm won $50,000 for the spot originally and another $600,000 for taking the runner-up spot in real-time viewer... More »

Pistachio Recall Continues to Expand

(Newser) - Fears of salmonella contamination have led more companies in the US and Canada to recall their pistachio products, Reuters reports. FritoLay, which is supplied by the supposed source of the contamination, California packager Setton International, is pulling packages of certain sizes and sell-by dates on both sides of the border.... More »

Chip-Makers Agree To Cut Carcinogen

Calif. settlement would limit acrymalide, a byproduct of cooking

(Newser) - Potato chip companies have agreed to settle a California lawsuit that charged them with not warning consumers about a cancer-causing chemical in their snacks, the San Francisco Chronicle reports. Frito-Lay, Kettle, and the company that makes Cape Cod potato chips will lower the levels of acrylamide in their products and... More »

Not Sweet, nor Salty: 'Umami'

Chefs and Campbell's alike seek coveted, satisfying 'fifth taste'

(Newser) - Humans crave not only salt and sugar, but also a savory, satisfying flavor known as “umami,” the Japanese term for “deliciousness,” the Wall Street Journal reports. Umami (“oo-MA-mee”) describes the taste of stick-to-your-ribs dishes such as chicken soup or Caesar salad with Parmesan cheese... More »

Companies Go Green for Consumers— and Profit

Frito-Lay works to turn a chip plant eco-friendly

(Newser) - As consumers look for more eco-friendly products, a Frito-Lay plant in Arizona is working toward ways to turn 500,00 pounds of spuds into environmentally friendly potato chips, the New York Times reports, changing an energy- and water-hogging process into one that uses renewable fuel, solar energy, and recycled water... More »

16 Stories