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October 7, 2008 8:33:02 PM CDT


Stories related to: alternative reality games

Stories

2 Stories

  • April 2008
    • Mickey Ds Lurks Behind Spooky 'Lost Ring' Game

      Mickey Ds Lurks Behind Spooky 'Lost Ring' Game

      (Newser) - Players had spent days searching for clues to The Lost Ring, an Olympic-themed online mystery game, before uncovering the stunning identity of the game’s shadowy creator: McDonald’s. Golden arches and burgers are nowhere to be seen in the dark contest—instead it’s promoting the Olympics, while “strengthening our bond with the global youth culture,” said McDonald’s marketing chief. “You can’t put an R.O.I. on this.” More »

      Tags

      2008 Beijing Olympics   marketing   McDonald's   online gaming   alternative reality games

  • July 2007
    • 'Reality' Guru Not Just Playing Games

      'Reality' Guru Not Just Playing Games

      (Newser) - News junkies may have missed the oil crisis that pushed gas prices beyond $7 and brought the US economy to a standstill. But nearly 2,000 alternative reality gamers  playing "World Without Oil" online lived every moment, reports Salon in a look at real-world uses of Alternative Reality Games and the genre's social mastermind, Jane McGonigal. More »

      Tags

      alternative reality games

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