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NEWS ABOUT: Budweiser

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ABC to Air New Reality Show ... Made by Budweiser

First beer to get its own network program

(Newser) - America's second-biggest beer is getting its own major-network reality show—but don't expect to see cast members chugging Budweiser. Instead, the hour-long ABC show, airing Saturdays, will focus its seven episodes on competitions, ranging from athletic to musical to culinary in nature, the Wall Street Journal reports. One... More »

Bud Light Goes 'Platinum' —With More Alcohol

New beer comes amid slumping sales for Anheuser-Busch

(Newser) - Tastes great, less filling, and more intoxicating? Anheuser-Busch is rolling out what the LA Times calls a "long-germinating beer concept" that it hopes is all that and a bag of chips. Dubbed Bud Light Platinum, the beer will have a robust 6% alcohol by volume, 137 calories, and an... More »

World's No. 1 Brew: China's Snow Beer

Chinese brand has been the top brew for three years

(Newser) - For the past three years, the biggest-selling beer in the world was a brew you've probably never heard of: China's Snow Beer, reports the Telegraph . And with the Chinese beer market surging by 10% a year, expect Snow to grow even bigger. Though not as well known as... More »

Budweiser Gives Out Free Beer

Anheuser-Busch-Inbev hopes to turn young drinkers on to flagging flagship

(Newser) - Anheuser-Busch Inbev plans to give out free Budweiser around the country next Wednesday, in a “national happy hour” promotion designed to reclaim the throne for the self-proclaimed “king of beers.” Details are still being worked out, but expect bars and restaurants to give out 6- to 12-ounce... More »

World Cup Boots Dutch Beer Babes

FIFA cracks down on 'ambush marketing'

(Newser) - Dozens of Dutch football fans in miniskirts were escorted from a World Cup stadium and questioned for hours over what FIFA soccer officials say was an ambush marketing stunt. The 36 women wore orange dresses sold by Dutch beer maker Bavaria. The outfits had no branding on them apart from... More »

Beer Cocktails? Cheers!

Porters, ales, stouts, pilsners all OK with a little mixing

(Newser) - The week of St. Patrick’s Day is always big on the drinking front, and perhaps you’re ready for something other than plain old beer. Esquire suggests some beer-based cocktails:
  • Porteree: Take a quarter-pint of porter, add superfine sugar, then fill with ice before topping off with more porter.
... More »

Best, Worst Super Bowl Ads

Megan Fox is great, but most ads are in 'meh' territory

(Newser) - It's a rare year when the Super Bowl itself eclipses the ads, but 2010 was such a year. Bob Garfield declares in Advertising Age that most of the spots were skippable and asserts he is "totally pro-TiVo." His picks for a few of the (relatively speaking) best and... More »

'World's Lightest Beer' More Like Bud-Flavored Water

Drinkers underwhelmed by ultra-light Bud 55

(Newser) - Budweiser has launched what it says is the world's lightest beer just in time to reach Super Bowl fans worried about their beer guts. But Joshua Bernstein deems Bud 55 a loser. At 55 calories and 2.4% alcohol by volume, the brew has half the calories of Bud Light... More »

What Your Beer Says About You

(Newser) - People tend to be picky about beer, so "psychographic" research firm Mindset Media conducted surveys to match brands to personality trends. Here's what researchers found, according to Ad Age :
  • Budweiser: Sensible and practical drinkers, but with an anti-authoritarian streak.
  • Bud Light: Unlike regular Budweiser fans, these imbibers are risk-takers,
... More »

Bud Light's School-Color Cans Anger Colleges

(Newser) - Bud Light is rolling out cans in the colors of the nation's big colleges just in time for football season—and that has some schools fuming, the Wall Street Journal reports. Colleges worried about binge drinking think they'll be seen as sponsors of the “Fan Cans” campaign, which boasts... More »

Drinkability Bad—for Sales

Bud Light sales down 3% thanks to confusing campaign

(Newser) - From “I Love You, Man” to “Real Men of Genius,” Bud Light is known for its memorable—and funny—ad campaigns. Not so with its latest: The “Drinkability” campaign has brought with it a lack of laughs, as well as the brand’s first negative sales... More »

Trouble Brews Over Prez Foreign Beer Pick

(Newser) - President Obama's next round of peacemaking beers at the White House might have to include US brewery owners, reports the Wall Street Journal. The cooling off confab today will be providing busted Harvard Prof. Henry Louis Gates and cop James Crowley's favorite brews Red Stripe and Blue Moon, and some... More »

A President, a Prof, and a Cop Walk Into the White House ...

Trio will have that beer Thursday evening

(Newser) - President Obama has set a date for a conciliatory beer with a Cambridge police sergeant and the Harvard professor he arrested, ABC News reports. James Crowley and Henry Louis Gates will visit the White House Thursday for a frosty brew and some racial reconciliation. On the menu, according to CNN,... More »

Bud Ad Takes Porn Mainstream

Internet commercial suggests Bud drinkers buy porn

(Newser) - A new Bud Light ad—a viral video too risque for TV—points to the fact that pornography has “soaked so far into the fabric of mainstream culture that it's no longer seen as a stain,” writes Belinda Luscombe in Time. The ad suggests Bud Light drinkers are... More »

New Owner's Cost Cuts Change Flavor at Budweiser

Jobs, perks, executive suites disappear

(Newser) - Things haven't tasted the same since InBev's takeover—and makeover—of Anheuser-Busch, the Wall Street Journal reports. Cost-cutting has become paramount at a firm once known for its cushy treatment of employees. Jobs have been sliced, executive suites knocked down, and benefits like free baseball tickets made rare. Anheuser-Busch Inbev... More »

The 10 Best Super Bowl Ads

Animals, violence, catchphrases fuel success

(Newser) - Sure, the economy's in the toilet, but there’s always $3 million in the couch cushions for 30 seconds come Super Bowl time. But it remains to be seen whether this year’s crop stick to a reliable winning formula: Include “animals, potty humor, violence, celebrities, sentimentality,” or... More »

PepsiCo Offers $1M for Winning Super Bowl Ad

Company bets hefty prize will rekindle buzz around consumer-generated ads

(Newser) - PepsiCo is aiming to grab Budweiser's crown as king of the Super Bowl ads with a contest offering $1 million to anyone who can create a Doritos ad that tops viewer ratings during the game, the Wall Street Journal reports. The company hopes the cash prize will put a fresh... More »

Chinese Beer to Dethrone Bud Light

Snow now world's top seller ... or close, depending on numbers

(Newser) - A Chinese favorite may have replaced Bud Light as the world’s best-selling beer, without selling a single keg outside of China, the Wall Street Journal reports. One research firm says 1.35 billion gallons of Snow Beer were consumed last year to 48.4 million of Bud Light, while... More »

'King of Beers' Gets a Taste of Own Medicine

...and realize it's a lot like watery piss, actually

(Newser) - Anyone who thinks InBev’s buyout of Budweiser represents the end of American beer needs a history lesson, writes Edward McClelland in Salon. Budweiser became the “King of Beers” by killing every other heir to the throne. In 1960, America had 175 traditional, regional breweries, making lagers just like... More »

Anheuser-Busch: The Deal That Sleeps With the Fishes

If relationship with Modelo hadn't soured on fishing trip, Belgians might have been staved off

(Newser) - Anyone mourning the takeover of Anheuser Busch by Belgium's InBev might want to know that the real turning point in that battle occurred more than a decade ago. On a fishing trip. In Mexico. The last real chance to outmaneuver InBev was lost when the US brewer failed to get... More »

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