NEWS ABOUT: Budweiser

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Budweiser Ad 'Puppy Love' Is a Charmer

It's a bit of a sequel to last year's popular 'Brotherhood'

(Newser) - Adweek is already declaring that a new Budweiser ad will be one of the winners to emerge from Super Bowl Sunday. "Puppy Love" is a heart-warmer about a pup and his Clydesdale pal, and the spot is a "worthy sequel" to last year's popular "Brotherhood"... More »

King of Beers Among ER Patients: Budweiser

Of injury-related visits involving booze, it was most cited as the booze involved

(Newser) - The king of beers apparently reigns supreme in an area it may not want to rule over. In a pilot study of 105 people who were seeking treatment at a Baltimore ER and had been drinking, 15% named Budweiser as the alcoholic beverage they had consumed. That percentage stands in... More »

Budweiser Spent Years Developing New Can Shape

Bow tie can is 'a beer can like no other'

(Newser) - We're not sure we want to know how much money went into the development of Budweiser's new beer can, but the company says its engineers spent several years and made major equipment upgrades to create what it calls "a beer can like no other." This great... More »

Anheuser-Busch Mocks Alcohol Content Claims

Meanwhile, CNN conducts its own beer testing

(Newser) - Anheuser-Busch is having a bit of fun with the class-action lawsuits accusing it of watering down its beers , Bloomberg reports. In full-page advertisements that ran in 10 major newspapers yesterday, the brewer jokes, "They must have tested one of these," showing a can of drinking water. The company... More »

Tests: Budweiser Isn't Fudging on Alcohol Content

Actual percentages match can labeling: lab

(Newser) - New testing may spell trouble for class action lawsuits over Budweiser alcohol content . At NPR 's request, scientists in San Diego investigated whether Anheuser-Busch InBev's alcohol percentages matched labels—and found that they did. In tests of Budweiser, Bud Light Lime, and Michelob Ultra, "some of them... More »

Buzz-Killing Bud Waters Down Its Beer: Lawsuits

'Cheated' drinkers sue over lowered alcohol content

(Newser) - Anheuser-Busch is ripping off beer drinkers by watering down Budweiser, Michelob, and other brands, according to class-action lawsuits from drinkers across America. Lawyers say the company uses technology designed to accurately measure alcohol content to dilute its beers just before bottling, making the beer 3% to 8% weaker than what... More »

Farmer Ad Was a YouTube Remake

And more fallout from last night's Super Bowl ads

(Newser) - People are still talking about the ads that aired during last night's Super Bowl. Here are some of the stories that caught our eye:
  • Dodge's show-stopping "God Made a Farmer" looked awfully familiar to David Haglund at Slate : It's nearly identical to a Farms.com ad
... More »

Why I'm Done With Anheuser-Busch

Retailers in Whiteclay, Nebraska, fuel alcoholism among native Americans

(Newser) - This Bud's for you, native Americans—and that's why Nicholas Kristof is done with Anheuser-Busch. The sight of American Indians walking from the Pine Ridge Indian Reservation to nearby Whiteclay, Nebraska, for a beer or ten, was all Kristof needed: "It’s as if Mexico legally sold... More »

Flailing Anheuser-Busch Tries New Beers, Intimidation

Market share falling for big US brewers

(Newser) - Anheuser-Busch InBev is desperate to turn its sales around. Sure, it's still the biggest beer company in the US, but shipments have fallen for three straight years, thanks to the growing popularity of small, independent craft brewers. But this year Budweiser's got a plan, president of North American... More »

ABC to Air New Reality Show ... Made by Budweiser

First beer to get its own network program

(Newser) - America's second-biggest beer is getting its own major-network reality show—but don't expect to see cast members chugging Budweiser. Instead, the hour-long ABC show, airing Saturdays, will focus its seven episodes on competitions, ranging from athletic to musical to culinary in nature, the Wall Street Journal reports. One... More »

Bud Light Goes 'Platinum' —With More Alcohol

New beer comes amid slumping sales for Anheuser-Busch

(Newser) - Tastes great, less filling, and more intoxicating? Anheuser-Busch is rolling out what the LA Times calls a "long-germinating beer concept" that it hopes is all that and a bag of chips. Dubbed Bud Light Platinum, the beer will have a robust 6% alcohol by volume, 137 calories, and an... More »

World's No. 1 Brew: China's Snow Beer

Chinese brand has been the top brew for three years

(Newser) - For the past three years, the biggest-selling beer in the world was a brew you've probably never heard of: China's Snow Beer, reports the Telegraph . And with the Chinese beer market surging by 10% a year, expect Snow to grow even bigger. Though not as well known as... More »

Budweiser Gives Out Free Beer

Anheuser-Busch-Inbev hopes to turn young drinkers on to flagging flagship

(Newser) - Anheuser-Busch Inbev plans to give out free Budweiser around the country next Wednesday, in a “national happy hour” promotion designed to reclaim the throne for the self-proclaimed “king of beers.” Details are still being worked out, but expect bars and restaurants to give out 6- to 12-ounce... More »

World Cup Boots Dutch Beer Babes

FIFA cracks down on 'ambush marketing'

(Newser) - Dozens of Dutch football fans in miniskirts were escorted from a World Cup stadium and questioned for hours over what FIFA soccer officials say was an ambush marketing stunt. The 36 women wore orange dresses sold by Dutch beer maker Bavaria. The outfits had no branding on them apart from... More »

Beer Cocktails? Cheers!

Porters, ales, stouts, pilsners all OK with a little mixing

(Newser) - The week of St. Patrick’s Day is always big on the drinking front, and perhaps you’re ready for something other than plain old beer. Esquire suggests some beer-based cocktails:
  • Porteree: Take a quarter-pint of porter, add superfine sugar, then fill with ice before topping off with more porter.
... More »

Best, Worst Super Bowl Ads

Megan Fox is great, but most ads are in 'meh' territory

(Newser) - It's a rare year when the Super Bowl itself eclipses the ads, but 2010 was such a year. Bob Garfield declares in Advertising Age that most of the spots were skippable and asserts he is "totally pro-TiVo." His picks for a few of the (relatively speaking) best and... More »

'World's Lightest Beer' More Like Bud-Flavored Water

Drinkers underwhelmed by ultra-light Bud 55

(Newser) - Budweiser has launched what it says is the world's lightest beer just in time to reach Super Bowl fans worried about their beer guts. But Joshua Bernstein deems Bud 55 a loser. At 55 calories and 2.4% alcohol by volume, the brew has half the calories of Bud Light... More »

What Your Beer Says About You

(Newser) - People tend to be picky about beer, so "psychographic" research firm Mindset Media conducted surveys to match brands to personality trends. Here's what researchers found, according to Ad Age :
  • Budweiser: Sensible and practical drinkers, but with an anti-authoritarian streak.
  • Bud Light: Unlike regular Budweiser fans, these imbibers are risk-takers,
... More »

Bud Light's School-Color Cans Anger Colleges

(Newser) - Bud Light is rolling out cans in the colors of the nation's big colleges just in time for football season—and that has some schools fuming, the Wall Street Journal reports. Colleges worried about binge drinking think they'll be seen as sponsors of the “Fan Cans” campaign, which boasts... More »

Drinkability Bad—for Sales

Bud Light sales down 3% thanks to confusing campaign

(Newser) - From “I Love You, Man” to “Real Men of Genius,” Bud Light is known for its memorable—and funny—ad campaigns. Not so with its latest: The “Drinkability” campaign has brought with it a lack of laughs, as well as the brand’s first negative sales... More »

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