Skip to: Content
Skip to: Site Navigation
Skip to: Search

SATURDAY, NOVEMBER 21, 2009
| Subscribe to Newser's RSS feeds RSS | Follow Newser on Twitter Twitter

NEWS ABOUT: Budweiser

Budweiser stories: 24 news summaries

1 - 20 of 24 Stories | 1 2 Next >>

(Newser) - People tend to be picky about beer, so "psychographic" research firm Mindset Media conducted surveys to match brands to personality trends. Here's what researchers found, according to Ad Age :
  • Budweiser: Sensible and practical drinkers, but with an anti-authoritarian streak.
  • Bud Light: Unlike regular Budweiser fans, these imbibers
... More »

MORE ABOUT:
alcohol beer Budweiser Heineken light beer Bud Light Blue Moon

(Newser) - Bud Light is rolling out cans in the colors of the nation's big colleges just in time for football season—and that has some schools fuming, the Wall Street Journal reports. Colleges worried about binge drinking think they'll be seen as sponsors of the “Fan Cans” campaign, which boasts... More »

MORE ABOUT:
beer college Budweiser Anheuser-Busch Bud Light team color

 Drinkability Bad—for Sales 

Bud Light sales down 3% thanks to confusing campaign

(Newser) - From “I Love You, Man” to “Real Men of Genius,” Bud Light is known for its memorable—and funny—ad campaigns. Not so with its latest: The “Drinkability” campaign has brought with it a lack of laughs, as well as the brand’s first negative sales... More »

MORE ABOUT:
advertising beer Budweiser advertisements advertising campaign Bud Light ad campaign ads Jay-ZTV

(Newser) - President Obama's next round of peacemaking beers at the White House might have to include US brewery owners, reports the Wall Street Journal. The cooling off confab today will be providing busted Harvard Prof. Henry Louis Gates and cop James Crowley's favorite brews Red Stripe and Blue Moon, and some... More »

MORE ABOUT:
White House beer Budweiser brewery President Obama Henry Louis Gates Jr James Crowley

A President, a Prof, and a Cop Walk Into the White House ...

Trio will have that beer Thursday evening

(Newser) - President Obama has set a date for a conciliatory beer with a Cambridge police sergeant and the Harvard professor he arrested, ABC News reports. James Crowley and Henry Louis Gates will visit the White House Thursday for a frosty brew and some racial reconciliation. On the menu, according to CNN,... More »

 Bud Ad Takes 
 Porn Mainstream 

Internet commercial suggests Bud drinkers buy porn

(Newser) - A new Bud Light ad—a viral video too risque for TV—points to the fact that pornography has “soaked so far into the fabric of mainstream culture that it's no longer seen as a stain,” writes Belinda Luscombe in Time. The ad suggests Bud Light drinkers are... More »

MORE ABOUT:
advertising pornography Budweiser Internet advertising Bud Light

New Owner's Cost Cuts Change Flavor at Budweiser

Jobs, perks, executive suites disappear

(Newser) - Things haven't tasted the same since InBev's takeover—and makeover—of Anheuser-Busch, the Wall Street Journal reports. Cost-cutting has become paramount at a firm once known for its cushy treatment of employees. Jobs have been sliced, executive suites knocked down, and benefits like free baseball tickets made rare. Anheuser-Busch Inbev... More »

MORE ABOUT:
cost cutting Budweiser benefits Anheuser-Busch InBev

 The 10 Best Super Bowl Ads 

Animals, violence, catchphrases fuel success

(Newser) - Sure, the economy's in the toilet, but there’s always $3 million in the couch cushions for 30 seconds come Super Bowl time. But it remains to be seen whether this year’s crop stick to a reliable winning formula: Include “animals, potty humor, violence, celebrities, sentimentality,” or... More »

PepsiCo Offers $1M for Winning Super Bowl Ad

Company bets hefty prize will rekindle buzz around consumer-generated ads

(Newser) - PepsiCo is aiming to grab Budweiser's crown as king of the Super Bowl ads with a contest offering $1 million to anyone who can create a Doritos ad that tops viewer ratings during the game, the Wall Street Journal reports. The company hopes the cash prize will put a fresh... More »

MORE ABOUT:
advertising Super Bowl Pepsi Budweiser Doritos Anheuser-Busch television advertising

 Chinese Beer 
 to Dethrone Bud Light 

Snow now world's top seller ... or close, depending on numbers

(Newser) - A Chinese favorite may have replaced Bud Light as the world’s best-selling beer, without selling a single keg outside of China, the Wall Street Journal reports. One research firm says 1.35 billion gallons of Snow Beer were consumed last year to 48.4 million of Bud Light, while... More »

MORE ABOUT:
China beer Budweiser Anheuser-Busch Bud Light Snow Beer

Opinion

 'King of Beers'
 Gets a Taste
 of Own Medicine 

...and realize it's a lot like watery piss, actually

(Newser) - Anyone who thinks InBev’s buyout of Budweiser represents the end of American beer needs a history lesson, writes Edward McClelland in Salon. Budweiser became the “King of Beers” by killing every other heir to the throne. In 1960, America had 175 traditional, regional breweries, making lagers... More »

MORE ABOUT:
beer Budweiser history brewery Anheuser-Busch craft brewers InBev

column

Anheuser-Busch: The Deal That Sleeps With the Fishes

If relationship with Modelo hadn't soured on fishing trip, Belgians might have been staved off

(Newser) - Anyone mourning the takeover of Anheuser Busch by Belgium's InBev might want to know that the real turning point in that battle occurred more than a decade ago. On a fishing trip. In Mexico. The last real chance to outmaneuver InBev was lost when the US brewer failed to get... More »

MORE ABOUT:
mergers and acquisitions Budweiser takeover Anheuser-Busch InBev Grupo Modelo August Busch III

taste test

Critic Cries
in Beer Over Ballpark Brews

Drinking tour of sports stadiums draws Bronx cheer

(Newser) - Nothing like downing a cold one while watching the game at the ballpark—or is there? On a beer-tasting tour of select baseball stadiums, Portfolio's connoisseur Franz Lidz found the brew generally lukewarm, with a rank aftertaste. "Nobody tastes stadium beer," said his neighbor at Shea Stadium. "... More »

MORE ABOUT:
beer Budweiser stadium Dodger Stadium baseball Shea Stadium Miller Brewing

InBev Boosts Bid for Bud, Making Buyout Likely

Deal now tops $50 million, and Anheuser is likely to accept

(Newser) - InBev has increased its bid for Anheuser-Busch to $70 a share, the Wall Street Journal reports. Although willing to replace the Budweiser-brewer’s board in a hostile takeover, the $5-per-share boost—bringing the total deal to $50 billion—is a signal that InBev would prefer to keep things friendly. Anheuser... More »

MORE ABOUT:
mergers and acquisitions beer Budweiser buyout brewery Anheuser-Busch InBev

opinion

 Lift a Glass to
 Belgian Bid for Bud 

But US outrage is understandable

(Newser) - Belgian beer company InBev’s bid for Anheuser-Busch may look like an affront to a US tradition—but it's perfectly in keeping with the American spirit of entrepreneurship, writes Maureen Ogle in the Washington Post. It’s “precisely the sort of bold strike that launched the American Revolution and... More »

MORE ABOUT:
beer Budweiser Anheuser-Busch American dream InBev

 Budweiser
 to Reject 
 InBev Offer 

Anheuser-Busch now may face a hostile takeover bid

(Newser) - Anheuser-Busch plans to reject Belgian brewer InBev's $46 billion offer to buy the company, the Wall Street Journal reports. The decision is not expected to deter InBev, however, which could launch a hostile takeover bid, the Journal notes. InBev wants to acquire the St. Louis brewer—the maker of Budweiser—... More »

MORE ABOUT:
hostile takeover beer Budweiser Anheuser-Busch InBev

 Budweiser to Buy Corona
 to Stave Off Stella? 

Anheuser-Busch tries to avoid InBev takeover with Modelo talks

(Newser) - Anhueser-Busch has approached Mexian brewer Grupo Modelo about a possible merger, the Wall Street Journal reports, in an attempt to thwart an unwanted $46.35 billion takeover bid from Belgium’s InBev NV. Anhueser already owns 50% of Modelo, which is best known for its Corona brand. By buying... More »

MORE ABOUT:
mergers and acquisitions beer Budweiser Anheuser-Busch InBev Stella Artois Grupo Modelo

This Bid's for Bud: Belgian Brewer Offers $46B

InBev wants to buy Anheuser-Busch

(Newser) - The Belgian-based brewer InBev has made a $46 billion cash bid for US beer giant Anheuser-Busch in what would be one of the largest foreign acquisitions of an American corporation, the Wall Street Journal reports. If it goes through—a prospect that is far from certain—the 132-year-old Budweiser brand... More »

Belgium's InBev Mulls Budweiser Takeover

Stella maker could make unsolicited bid

(Newser) - Belgian-based brewer InBev NV is considering an unsolicited takeover of Anheuser-Busch, the Wall Street Journal reports. The Busch family is loathe to sell the 150-year-old American icon and brewer of Budweiser—Executive August A. Busch IV vowed it wouldn’t happen “on my watch”—but activist... More »

MORE ABOUT:
mergers and acquisitions beer Budweiser SABMiller PLC Anheuser-Busch InBev Stella Artois

Belgians Eye $46B Anheuser-Busch Takeover 

InBev prepared to go hostile to grab control of American brewing giant

(Newser) - A Belgian brewing giant whose brands include Stella Artois is contemplating a $46 billion takeover of Anheuser-Busch, the Financial Times reports today. If CEO August Busch IV denies Belgium's InBev, as he reportedly did in October, the company may go directly to shareholders. InBev is also contemplating a partnership with... More »

MORE ABOUT:
hostile takeover Budweiser SABMiller PLC Anheuser-Busch InBev Stella Artois

1 - 20 of 24 Stories | 1 2 Next >>