Budweiser

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Cops: Bud Weisser Breaks Into Budweiser Brewery

It was his destiny

(Newser) - In a crime too dumb to make a clever joke about it, a 19-year-old man named Bud Weisser allegedly broke into the Budweiser Brewery Thursday in St. Louis, Fox 2 Illinois reports. According to the St. Louis Post-Dispatch , Weisser got into a car crash shortly before 7pm local time then...

Deal Creates Beer Behemoth
 Deal Creates Beer Behemoth 

Deal Creates Beer Behemoth

2 biggest brewers plan $104B merger

(Newser) - The brewer of Budweiser and Stella Artois has announced an agreement in principle with SABMiller to take over the company and create the world's biggest beer giant. Anheuser-Busch said Tuesday it had increased its offer overnight for the world's second-largest brewer and that both boards "reached agreement...

Budweiser Gets 'Panties in a Bunch' over 'Queen of Beer'

'King of Beers' doesn't take kindly to other company's slogan

(Newser) - A California brewing company calling itself "The Queen of Beer" may be royally screwed now that the "King of Beers" has gotten wind of it. She Beverage Co. applied to register its queen-based slogan with the US Patent and Trademark Office last year, but Anheuser-Busch filed a notice...

Budweiser Shift: No Clydesdales in Holiday Ads

Beer-maker ditches the horses in quest for younger drinkers

(Newser) - Some familiar faces won't be around this year in holiday advertising: the Budweiser Clydesdales. Parent company Anheuser-Busch InBev is ditching the horses, which have been regulars in Christmas ads since 1987, in its quest to win over younger drinkers, reports the Wall Street Journal . This year's ads will...

Hundreds Stuck in Beer Commercial

Small town hosts giant party; visitors face delays in leaving

(Newser) - This weekend, a small town in Colorado was transformed into a giant, Bud Light-themed party for the purposes of a commercial. But last night, as shenanigans wound down, about 1,000 people found it difficult to leave—and not because they were having too much fun. The local airport struggled...

Pilots Warned of Runaway Beer Blimp

Giant hockey light loose over eastern Canada

(Newser) - Pilots in eastern Canada have been warned to look out for one of the strangest hazards they're ever likely to encounter—a 70-foot brewery blimp shaped like a hockey goal light. The Budweiser balloon broke from its tether at a ball hockey tournament in New Brunswick over the weekend...

Budweiser Ad 'Puppy Love' Is a Charmer

It's a bit of a sequel to last year's popular 'Brotherhood'

(Newser) - Adweek is already declaring that a new Budweiser ad will be one of the winners to emerge from Super Bowl Sunday. "Puppy Love" is a heart-warmer about a pup and his Clydesdale pal, and the spot is a "worthy sequel" to last year's popular "Brotherhood"...

Kings of Beers Among ER Patients: Budweiser
 King of Beers Among 
 ER Patients: Budweiser 
New STUDY

King of Beers Among ER Patients: Budweiser

Of injury-related visits involving booze, it was most cited as the booze involved

(Newser) - The king of beers apparently reigns supreme in an area it may not want to rule over. In a pilot study of 105 people who were seeking treatment at a Baltimore ER and had been drinking, 15% named Budweiser as the alcoholic beverage they had consumed. That percentage stands in...

Budweiser Spent Years Developing New Can Shape
Budweiser Spent Years Developing New Can Shape
in case you missed it

Budweiser Spent Years Developing New Can Shape

Bow tie can is 'a beer can like no other'

(Newser) - We're not sure we want to know how much money went into the development of Budweiser's new beer can, but the company says its engineers spent several years and made major equipment upgrades to create what it calls "a beer can like no other." This great...

Anheuser-Busch Mocks Alcohol Content Claims

Meanwhile, CNN conducts its own beer testing

(Newser) - Anheuser-Busch is having a bit of fun with the class-action lawsuits accusing it of watering down its beers , Bloomberg reports. In full-page advertisements that ran in 10 major newspapers yesterday, the brewer jokes, "They must have tested one of these," showing a can of drinking water. The company...

Tests: Budweiser Isn't Fudging on Alcohol Content

Actual percentages match can labeling: lab

(Newser) - New testing may spell trouble for class action lawsuits over Budweiser alcohol content . At NPR 's request, scientists in San Diego investigated whether Anheuser-Busch InBev's alcohol percentages matched labels—and found that they did. In tests of Budweiser, Bud Light Lime, and Michelob Ultra, "some of them...

Buzz-Killing Bud Waters Down Its Beer: Lawsuits

'Cheated' drinkers sue over lowered alcohol content

(Newser) - Anheuser-Busch is ripping off beer drinkers by watering down Budweiser, Michelob, and other brands, according to class-action lawsuits from drinkers across America. Lawyers say the company uses technology designed to accurately measure alcohol content to dilute its beers just before bottling, making the beer 3% to 8% weaker than what...

Farmer Ad Was a YouTube Remake
 Farmer Ad Was a 
 YouTube Remake 
Super Bowl Ad Stories

Farmer Ad Was a YouTube Remake

And more fallout from last night's Super Bowl ads

(Newser) - People are still talking about the ads that aired during last night's Super Bowl. Here are some of the stories that caught our eye:
  • Dodge's show-stopping "God Made a Farmer" looked awfully familiar to David Haglund at Slate : It's nearly identical to a Farms.com ad
...

Why I&#39;m Done With Anheuser-Busch

 Why I'm Done With 
 Anheuser-Busch 
Nicolas Kristof

Why I'm Done With Anheuser-Busch

Retailers in Whiteclay, Nebraska, fuel alcoholism among native Americans

(Newser) - This Bud's for you, native Americans—and that's why Nicholas Kristof is done with Anheuser-Busch. The sight of American Indians walking from the Pine Ridge Indian Reservation to nearby Whiteclay, Nebraska, for a beer or ten, was all Kristof needed: "It’s as if Mexico legally sold...

Flailing Anheuser-Busch Tries New Beers, Intimidation

Market share falling for big US brewers

(Newser) - Anheuser-Busch InBev is desperate to turn its sales around. Sure, it's still the biggest beer company in the US, but shipments have fallen for three straight years, thanks to the growing popularity of small, independent craft brewers. But this year Budweiser's got a plan, president of North American...

ABC to Air New Reality Show ... Made by Budweiser

First beer to get its own network program

(Newser) - America's second-biggest beer is getting its own major-network reality show—but don't expect to see cast members chugging Budweiser. Instead, the hour-long ABC show, airing Saturdays, will focus its seven episodes on competitions, ranging from athletic to musical to culinary in nature, the Wall Street Journal reports. One...

Bud Light Goes &#39;Platinum&#39; &mdash;With More Alcohol
 Bud Light Goes 'Platinum' 
 —With More Alcohol 
in case you missed it

Bud Light Goes 'Platinum' —With More Alcohol

New beer comes amid slumping sales for Anheuser-Busch

(Newser) - Tastes great, less filling, and more intoxicating? Anheuser-Busch is rolling out what the LA Times calls a "long-germinating beer concept" that it hopes is all that and a bag of chips. Dubbed Bud Light Platinum, the beer will have a robust 6% alcohol by volume, 137 calories, and an...

World's No. 1 Brew: China's Snow Beer

Chinese brand has been the top brew for three years

(Newser) - For the past three years, the biggest-selling beer in the world was a brew you've probably never heard of: China's Snow Beer, reports the Telegraph . And with the Chinese beer market surging by 10% a year, expect Snow to grow even bigger. Though not as well known as...

Budweiser Gives Out Free Beer
 Budweiser Gives Out Free Beer 

Budweiser Gives Out Free Beer

Anheuser-Busch-Inbev hopes to turn young drinkers on to flagging flagship

(Newser) - Anheuser-Busch Inbev plans to give out free Budweiser around the country next Wednesday, in a “national happy hour” promotion designed to reclaim the throne for the self-proclaimed “king of beers.” Details are still being worked out, but expect bars and restaurants to give out 6- to 12-ounce...

World Cup Boots Dutch Beer Babes

FIFA cracks down on 'ambush marketing'

(Newser) - Dozens of Dutch football fans in miniskirts were escorted from a World Cup stadium and questioned for hours over what FIFA soccer officials say was an ambush marketing stunt. The 36 women wore orange dresses sold by Dutch beer maker Bavaria. The outfits had no branding on them apart from...

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