Smirnoff Ice

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Smirnoff Squashes Icing Site

Bros take a knee; site takes a hike

(Newser) - Bros Icing Bros has gotten an icy reception from Smirnoff. Though many assumed the company had jumped on the viral bandwagon and was secretly behind the sweeping-frathouses-by-storm drinking game —in which one bro creatively surprises another bro with a bottle of Smirnoff Ice, forcing him to take a knee... More »

Oddest New Drinking Game: Icing

The frat brothers of the world are uniting over Smirnoff

(Newser) - From the frat brothers of South Carolina to at least one Goldman Sachs employee, the young men of our fair country are getting more and more obsessed with a new drinking game: Icing. Also known by the more formal name Bros Icing Bros , it's a sort of prank war that... More »

2 Stories