Nielsen Ratings

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Nielsen Will Use Social Media for New TV Ratings

'Long overdue'

(Newser) - It's too late to save Community, but Nielsen is finally entering the 21st century. The ratings company announced this week it will start taking streaming and social media into account when looking at a TV show's viewership, the New York Times reports. The new system is called "... More »

GOP Debate Ratings Are Kind of Incredible

24M Americans tuned in

(Newser) - The Trump factor? As the pundits (and even candidates ) squabble over who won last night's debate, Nielsen figures give the crown to a different champ: Fox News. An estimated 24 million Americans watched the prime-time debate, far more than any primary debate in history, reports CNNMoney . In fact,... More »

SNL's 40th Snags Monster Ratings

23.1M tuned in for 3.5-hour extravaganza

(Newser) - Some 23.1 million Americans tuned in last night for Saturday Night Live's three-and-a-half-hour 40th anniversary tribute to itself , reports Deadline , in the biggest ratings coup for an NBC primetime entertainment special in the decade since a Friends clip show pulled in 36.9 million people on the night... More »

Americans Get 189 Channels, Watch 17

More choices doesn't translate into more clicking, says Nielsen

(Newser) - Americans keep getting more and more channels to choose from, but they seem to have maxed out on watching "only" 17 of them, reports Nielsen . Its new survey finds that US households get an average of 189 channels, up from 129 in 2008. But most people watch no more... More »

This Was Least-Watched SOTU in 14 Years

Fox the only network to gain viewers for speech

(Newser) - American TV viewers chose to skip President Obama's State of the Union address en masse. The address pulled in just 33.3 million viewers, the lowest since Bill Clinton's final SOTU address in 2000, when there were 35 million fewer Americans, the Hollywood Reporter finds. The ratings were... More »

Why Nielsen's Twitter TV Ratings Are a Con

Beejoli Shah: It's just a scam to make Twitter and Nielsen more money

(Newser) - Nielsen's new Twitter TV ratings have been the subject of much hype—but the hype is just that, says Beejoli Shah at Defamer : "It's a load of crap solely designed to make Twitter rich and keep Nielsen richer," she writes, offering several reasons why. To start... More »

Nielsen Now Rating Twitter Buzz

Launches Twitter TV Ratings—but do advertisers care?

(Newser) - Nielsen launched a new ratings system today, but it doesn't measure what people are watching on TV. Instead, it tracks what TV shows people are tweeting about. The Twitter TV Ratings dig deep into the data to find out not just how many times a show was mentioned on... More »

Eva Longoria's Unlovable Show Bombs

Neither audiences nor critics loved 'Ready for Love'

(Newser) - Eva Longoria, apparently, is not enough of a draw to make her new reality series a success. Ready for Love premiered last night to big expectations, but actual viewers averaged just 3.7 million, according to Nielsen. NBC used The Voice as a lead-in, but Longoria's dating show—which... More »

Nielsen to Add iPads, Xbox, Streaming to TV Ratings

It hopes to have new software in place this year

(Newser) - With fewer people watching TV in the traditional manner and more turning to broadband, iPads, and even the Xbox or PlayStation, the Nielsen Co. plans to expand how it measures program ratings, reports the Hollywood Reporter . By September, Nielsen expects to have new hardware and software in its 23,000... More »

Most Memorable TV Moments of 50 Years

9/11 is the winner by far, with Katrina No. 2

(Newser) - What moments are engraved most profoundly into the minds of television viewers in the past 50 years? Sony Electronics and Nielsen surveyed more than 1,000 adults and found that the 9/11 attacks are the easy No. 1, though OJ Simpson has the distinction of cracking the top 10 twice.... More »

Oprah Winfrey: Sorry for Begging for OWN Viewers

Tweet got talk show queen in trouble with Nielsen

(Newser) - We all know the Oprah Winfrey Network is struggling with ratings —but apparently the situation is so bad that Winfrey herself felt the need to tweet a request for viewers on Sunday night, as the Grammys were airing. "Every 1 who can please turn to OWN especially if... More »

Fox News Tops Rankings for 10th Year

Roger Ailes' plan was a winner, anchor says

(Newser) - Fox News has plenty of critics— including Kermit the Frog and Miss Piggy —but it also has more viewers than its two closest rivals combined, according to the latest Nielsen Ratings. The figures show that Fox is the most-watched cable news channel for the 10th year in a row,... More »

Idol Cruises Into 11th Season

And its long run could continue for quite a while: USA Today

(Newser) - American Idol has dominated the Nielsen ratings for 10 seasons, and its 11th season starts up tonight. Bill Keveney of USA Today rounds up some reasons why this pop culture institution might just go on forever: More »

Oprah Finale Draws Biggest Audience Since 1994

And it's not the only TV finale drawing eyeballs this week

(Newser) - It's starting to look like Americans haven't moved from the couch all week. Early numbers show yesterday's finale of The Oprah Winfrey Show drew the most viewers it has had in 17 years. The final episode—which featured no guests , but rather a personal conversation between Oprah,... More »

Average American Watches 34 Hours of TV a Week

That almost sounds like a full-time job...

(Newser) - The average American watches 34 hours of television per week … which sounds suspiciously like a full-time job. That slightly depressing, slightly baffling statistic comes to you courtesy of the Nielsen Company, which reports that total viewing rose about 1% in 2010. More from Nielsen, via the New York Times... More »

DWTS Beats Idol Ratings

For the first time, 'Dancing With the Stars' leads

(Newser) - Dancing With the Stars beat American Idol—both nights of it—in the ratings for the first time last week. According to Nielsen, nearly 23 million people tuned in to DWTS on Tuesday, compared to Idol’s 21.8 million Tuesday and 20.5 million Wednesday. One possible reason? “... More »

Super Bowl TV Rating Breaks All-Time Record

Audience of 106.5M tops 1983 M*A*S*H finale viewership

(Newser) - This year's Super Bowl was the most-watched TV program of all time, with 106.5 million viewers. More than two-thirds of American TVs in use were tuned in to the Saints' 31-17 upset of the Colts, a figure that soared to 82% in New Orleans and 80% in Indianapolis, reports... More »

Radio's Top Songs By Genre

Tim McGraw's Something Like That played 487K times

(Newser) - Feel like you heard Tim McGraw’s Something Like That about half a million times in the past decade? Well, the ratings folks at Nielsen will back you up on that, with their list of commercial radio’s most-played songs of the decade:
  • Country: Something Like That, Tim McGraw, 487,
... More »

Anderson Cooper's Ratings Plummet

With no election, CNN primetime stalwart staggers

(Newser) - Anderson Cooper may be widely respected, but he isnt widely watched. Anderson Cooper 360 is down 62% since last November, and down 70% among the 25-to-54 demographic that’s so important to advertisers, according to Nielsen figures. Last month the CNN 10pm stalwart came in second behind Fox’s On ... More »

DVRs Aren't Killing TV, They're Saving It

Turns out nearly half of viewers don't skip commercials

(Newser) - A year ago, TV networks were terrified of the DVR. The devices allowed viewers to skip commercials on playback, and who, given the choice, would watch TV commercials? Lots of people, it turns out. TV watching is such an inherently lazy activity that many viewers can’t summon the energy... More »

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