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Microsoft Aims to Broaden Xbox Appeal

After locking in young male gamers, mainstream consumer is next target

(Newser) - Microsoft hopes to discard the image of its Xbox 360 as a distinctly young, overwhelmingly male form of entertainment and push more casual experiences toward a wider, mainstream audience, the New York Times reports. Microsoft debuted more accessible entertainment fare at the annual E3 convention yesterday, including features to share... More »

Nintendo Dominates Industry Show

Reeling competitors can't monkey with Wii's success in console wars

(Newser) - The video game industry met for its annual E3 trade show this week, and the word is Nintendo's got game. While Sony and Microsoft scramble to restart, beset by slumping sales and expensive hardware woes, the Wii is humming along to acclaim and soaring profit margins. Other companies even pared... More »

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