Pantone

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Pantone's Color of the Year Evokes 'Counterculture Flair'

Congratulations, 'Ultra Violet'

(Newser) - What we have here in 2017 is a heap of chaos and disruption. What we need in 2018? The Pantone Color Institute thinks whatever that might be will come in the deep purple hue of "Ultra Violet," its color of the year revealed Thursday. The color wasn't... More »

Prince's Signature Hue Gets Official Stamp from Pantone

Love Symbol #2 was developed by his estate with the color institute

(Newser) - The Purple One’s love for a certain color is being honored with a new hue developed by the Pantone Color Institute in collaboration with his estate. According to Pitchfork , the shade “Love Symbol #2” was named after the trademark symbol Prince developed in the ‘90s, while the... More »

After Bitter Election, Color of the Year Aims to 'Revive'

Pantone's choice for 2017 is 'greenery'

(Newser) - Kermit the Frog will approve of Pantone's color of the year for 2017. It's "greenery," "a fresh and zesty yellow-green shade" similar to chartreuse that might also remind you of Granny Smith apples or grass. Fast Company —which likens greenery to the color of... More »

How the World's 'Ugliest Color' Is Being Used to Save Lives

'Opaque couché' was found to remind people of death

(Newser) - In 2012, a marketing research company determined Pantone 448 C (aka "opaque couché") was the world's ugliest color —and it's been used to try to save lives ever since. Per the Guardian , GfK surveyed 1,000 smokers back then to find out which hue... More »

2014's Color of Year: 'Radiant Orchid'

Pantone predicts pinky-purple will be the go-to color for 2014

(Newser) - The reign of emerald green is at long last over: Pantone has chosen 2014's color of the year, and it's what most would call a pinkish purple. Pantone, however, labels it "radiant orchid," and the Wall Street Journal reports that you'll soon see the shade—... More »

2011's Color of the Year: Honeysuckle

Get ready to see hot pink ... everywhere

(Newser) - Prepare to be pretty in ... honeysuckle. The hot pink shade has been dubbed the color of the year for 2011 by color know-it-all Pantone. It predicts we'll see the shade, described by the Wall Street Journal as a "sherbety pink with a hint of red and orange zest,"... More »

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