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How the World's 'Ugliest Color' Is Being Used to Save Lives

'Opaque couché' was found to remind people of death

(Newser) - In 2012, a marketing research company determined Pantone 448 C (aka "opaque couché") was the world's ugliest color —and it's been used to try to save lives ever since. Per the Guardian , GfK surveyed 1,000 smokers back then to find out which hue... More »

2014's Color of Year: 'Radiant Orchid'

Pantone predicts pinky-purple will be the go-to color for 2014

(Newser) - The reign of emerald green is at long last over: Pantone has chosen 2014's color of the year, and it's what most would call a pinkish purple. Pantone, however, labels it "radiant orchid," and the Wall Street Journal reports that you'll soon see the shade—... More »

2011's Color of the Year: Honeysuckle

Get ready to see hot pink ... everywhere

(Newser) - Prepare to be pretty in ... honeysuckle. The hot pink shade has been dubbed the color of the year for 2011 by color know-it-all Pantone. It predicts we'll see the shade, described by the Wall Street Journal as a "sherbety pink with a hint of red and orange zest,"... More »

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