Seattle's Best

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Starbucks' Latest Market: Starbucks Haters

Seattle's Best sticks brand name on middle-market brew

(Newser) - Starbucks is taking aim at a new demographic: those who avoid the brand at all costs. The chain is promoting a makeover for Seattle’s Best Coffee, a brand it acquired nearly a decade ago, in the hope that it will capture middle-market coffee drinkers. To that end, the subsidiary...

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