Tootsie Roll

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Here's How Many Licks Get You to Tootsie Pop's Center

Scientists learn the answer while investigating action of water

(Newser) - In the classic commercial asking how many licks it takes "to get to the Tootsie Roll center of a Tootsie Pop," the conclusion was: "The world may never know." Turns out that was wrong—scientists have figured out how many licks are required, though the figure... More »

Veil of Secrecy Hangs Over Tootsie Roll Industries

Elderly CEO won't hint at succession plans

(Newser) - What's going on at Tootsie Roll Industries? The world may never know, at least if the company's elderly executives have their way. Tootsie Roll refuses to talk to journalists, won't hold quarterly earnings calls, and sends out poorly-scanned PDFs as earnings releases, the Wall Street Journal observes.... More »

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