Cracker Jacks

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After 125 Years, a High-Tech Change for Cracker Jack

Many PO'ed about it, and the new design

(Newser) - For almost 125 years, every box (and, these days, bag) of Cracker Jack has come with a prize—some tangible thing, be it a trinket or a temporary tattoo. Now, in an effort to show that the Cracker Jack brand "embraces a modernized, young-at-heart attitude," PepsiCo's Frito-Lay... More »

Coming Soon: Caffeinated Cracker Jacks

Called Cracker Jack'd, of course

(Newser) - Because the world needs one more caffeinated product: The maker of Cracker Jacks will be rolling out a Cracker Jack'd line that includes two varieties with coffee as an ingredient, reports Advertising Age . Each 2-ounce serving will have 70mg of caffeine, which is in the ballpark (on the low... More »

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