Manfluencers

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New Trend in Marketing: Meet the 'Manfluencers'

It's recognition that more guys are doing the household shopping

(Newser) - You may have heard the term "mancession," coined because the recent recession took a bigger toll on men than women. But "manfluencers"? That, as Quartz explains, is a trademarked term from Midan Marketing, whose survey revealed that 47% of US men now do most of the...

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